Harsh V. Verma

776 total citations
41 papers, 465 citations indexed

About

Harsh V. Verma is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Harsh V. Verma has authored 41 papers receiving a total of 465 indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 18 papers in Organizational Behavior and Human Resource Management and 8 papers in Sociology and Political Science. Recurrent topics in Harsh V. Verma's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (17 papers) and Consumer Retail Behavior Studies (10 papers). Harsh V. Verma is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (17 papers) and Consumer Retail Behavior Studies (10 papers). Harsh V. Verma collaborates with scholars based in India, Australia and Malaysia. Harsh V. Verma's co-authors include Weng Marc Lim, Michael Jay Polonsky, Anuj Pal Kapoor and Priya Gupta and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Consumer Marketing and Journal of Product & Brand Management.

In The Last Decade

Harsh V. Verma

38 papers receiving 418 citations

Peers

Harsh V. Verma

MARKE

OBHRM

SPS

ISM

SM

Beenish Tariq Pakistan

Chundong Zheng China

Janet Ilieva United Kingdom

Fadi Abdel Muniem Abdel Fattah Oman

Kenny Basso Brazil

Darrell E. Bartholomew United States

Erik Taylor United States

Jorge Linuesa‐Langreo Spain

Sang‐Eun Byun United States

Beenish Tariq Pakistan

Harsh V. Verma

228 ×1.0

MARKE

93 ×0.6

OBHRM

267 ×1.6

SPS

71 ×0.9

ISM

81 ×1.2

SM

Citations per year, relative to Harsh V. Verma Harsh V. Verma (= 1×) peers Beenish Tariq

Countries citing papers authored by Harsh V. Verma

Since Specialization

Citations

This map shows the geographic impact of Harsh V. Verma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Harsh V. Verma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Harsh V. Verma more than expected).

Fields of papers citing papers by Harsh V. Verma

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Harsh V. Verma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Harsh V. Verma. The network helps show where Harsh V. Verma may publish in the future.

Co-authorship network of co-authors of Harsh V. Verma

This figure shows the co-authorship network connecting the top 25 collaborators of Harsh V. Verma. A scholar is included among the top collaborators of Harsh V. Verma based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Harsh V. Verma. Harsh V. Verma is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Kapoor, Anuj Pal, et al.. (2025). Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages. PubMed. 6. 1542847–1542847. 2 indexed citations

2.

Verma, Harsh V., et al.. (2024). Scientific Mapping of Chatbot Literature: A Bibliometric Analysis. International Journal of Mathematical Engineering and Management Sciences. 9(2). 323–340. 2 indexed citations

3.

Verma, Harsh V., et al.. (2024). Brand pride: concept and measurement. Journal of Product & Brand Management. 33(6). 668–683. 2 indexed citations

4.

Lim, Weng Marc, et al.. (2023). How can we encourage mindful consumption? Insights from mindfulness and religious faith. Journal of Consumer Marketing. 40(3). 344–358. 26 indexed citations

5.

Verma, Harsh V., et al.. (2023). Neuromarketing in predicting voting behavior: A case of National elections in India. Journal of Consumer Behaviour. 23(2). 336–356. 6 indexed citations

6.

Verma, Harsh V., et al.. (2022). Offline to online shopping: shift in volition or escape from violation. Journal of Indian Business Research. 14(3). 339–357. 5 indexed citations

7.

Lim, Weng Marc, et al.. (2021). Precursors and Impact of Mindful Consumption. SSRN Electronic Journal. 3 indexed citations

8.

Verma, Harsh V., et al.. (2020). Intention to Consume Junk Food: A Study of Drivers for Control Implications. SHILAP Revista de lepidopterología. 22. 2 indexed citations

9.

Verma, Harsh V., et al.. (2019). Rahul Gandhi on Twitter: An Analysis of Brand Building Through Twitter by the Leader of the Main Opposition Party in India. Global Business Review. 22(5). 1258–1275. 3 indexed citations

10.

Verma, Harsh V., et al.. (2019). Mindfulness, mindful consumption, and life satisfaction. Journal of Applied Research in Higher Education. 12(3). 456–474. 32 indexed citations

11.

Verma, Harsh V., et al.. (2018). Online Brand Building: Lessons from Top Brands. 8. 71–82.

12.

Verma, Harsh V., et al.. (2017). Relationship Quality. International Journal of Asian Business and Information Management. 8(3). 14–35. 2 indexed citations

13.

Verma, Harsh V., et al.. (2017). Advocacy, Customer Advocacy and Marketing Implications. 2(1). 29–29. 3 indexed citations

14.

Verma, Harsh V., et al.. (2015). Environmental Concerns, Behavior Consistency of Emerging Market: Youth and Marketing. RePEc: Research Papers in Economics. 1(2). 171–187. 2 indexed citations

15.

Verma, Harsh V.. (2013). Coffee and Tea: Socio-cultural Meaning, Context and Branding. Asia-Pacific Journal of Management Research and Innovation. 9(2). 157–170. 12 indexed citations

16.

Verma, Harsh V.. (2012). Context Building by Value Statements A Study of Corporate Intent. 3. 1–14. 1 indexed citations

17.

Verma, Harsh V., et al.. (2011). Consumer Perceived Value: Construct Apprehension and Its Evolution. 1(1). 9 indexed citations

18.

Verma, Harsh V.. (2004). Corporate conscious and conscience: A study of vision and mission. 2(1). 44–59. 1 indexed citations

19.

Verma, Harsh V.. (2002). Green Consumer: An Initial Study. Management and Labour Studies. 27(2). 77–88. 7 indexed citations

20.

Verma, Harsh V.. (2001). Service failure and recovery in select industries. Journal of Management and Research. 1(2). 69–78. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact