Guy Parrott
Impact in
-
- Innovation and Socioeconomic Development
-
- Entrepreneurship Studies and Influences
Papers in
-
- Digital Marketing and Social Media 3
-
- Consumer Behavior in Brand Consumption and Identification 2
- Co-authors
- Muhammad Azam Roomi (2 shared papers)Usha Ramanathan (1 shared paper)Nachiappan Subramanian (1 shared paper)
- Journals
- International Journal of Operations & Production Management (1 paper)Journal of Fashion Marketing and Management (1 paper)The Journal of Entrepreneurship (1 paper)Journal of Small Business and Enterprise Development (1 paper)The International Journal of Management Education (1 paper)
- Partner nations
- United Kingdom
In The Last Decade
Guy Parrott
6 papers receiving 439 citations
Peers
Comparison fields: 5 of 57
- Business and International Management 66
- Management of Technology and Innovation 150
- Marketing 121
- Organizational Behavior and Human Resource Management 134
- Information Systems and Management 79
Countries citing papers authored by Guy Parrott
This map shows the geographic impact of Guy Parrott's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Guy Parrott with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Guy Parrott more than expected).
Fields of papers citing papers by Guy Parrott
This network shows the impact of papers produced by Guy Parrott. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Guy Parrott. The network helps show where Guy Parrott may publish in the future.
Co-authors
The 3 scholars most cited alongside Guy Parrott, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2008 | 216 | |
| 2 | 2017 | 182 | |
| 3 | 2015 | 57 | |
| 4 | 2010 | 32 | |
| 5 | 2010 | 5 | |
| 6 | Online behaviour of luxury brand advocates: differences between active advocates and passive loyalists | 2012 | 1 |
About Guy Parrott
Guy Parrott is a scholar working on Sociology and Political Science, Marketing, Management of Technology and Innovation, Strategy and Management and Economics and Econometrics, having authored 6 papers that have together received 493 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers), Entrepreneurship Studies and Influences (2 papers), Reflective Practices in Education (1 paper), Gender, Feminism, and Media (1 paper), Management and Marketing Education (1 paper), Innovation and Knowledge Management (1 paper) and Accounting Education and Careers (1 paper). The work is most often cited by research in Business and International Management (66 citations), Management of Technology and Innovation (150 citations), Marketing (121 citations), Organizational Behavior and Human Resource Management (134 citations) and Information Systems and Management (79 citations). Guy Parrott has collaborated with scholars based in United Kingdom. Frequent co-authors include Muhammad Azam Roomi, Usha Ramanathan and Nachiappan Subramanian. Their work appears in journals such as International Journal of Operations & Production Management, Journal of Fashion Marketing and Management, The Journal of Entrepreneurship, Journal of Small Business and Enterprise Development and The International Journal of Management Education.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.