Guido Grunwald

407 total citations
27 papers, 148 citations indexed

About

Guido Grunwald is a scholar working on Strategy and Management, Education and Marketing. According to data from OpenAlex, Guido Grunwald has authored 27 papers receiving a total of 148 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Strategy and Management, 7 papers in Education and 6 papers in Marketing. Recurrent topics in Guido Grunwald's work include Sustainability in Higher Education (7 papers), Environmental Education and Sustainability (5 papers) and Corporate Governance and Management (4 papers). Guido Grunwald is often cited by papers focused on Sustainability in Higher Education (7 papers), Environmental Education and Sustainability (5 papers) and Corporate Governance and Management (4 papers). Guido Grunwald collaborates with scholars based in Germany, United States and Australia. Guido Grunwald's co-authors include John E. Spillan, Ali Kara, Philipp Hennig, Klaus Fischer and Deniz Zeren and has published in prestigious journals such as Journal of Cleaner Production, Management Decision and International Journal of Retail & Distribution Management.

In The Last Decade

Guido Grunwald

21 papers receiving 140 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Guido Grunwald Germany 6 83 43 38 32 31 27 148
Katharina Hetze Germany 6 114 1.4× 74 1.7× 48 1.3× 54 1.7× 18 0.6× 9 205
Maja Zalaznik Slovenia 2 98 1.2× 71 1.7× 11 0.3× 36 1.1× 32 1.0× 2 214
Maria Giovanna Confetto Italy 9 59 0.7× 105 2.4× 19 0.5× 87 2.7× 18 0.6× 30 214
Lina M. Gómez Spain 6 80 1.0× 35 0.8× 59 1.6× 46 1.4× 15 0.5× 11 183
Patsy G. Lewellyn United States 8 153 1.8× 64 1.5× 13 0.3× 26 0.8× 32 1.0× 13 223
Ahmed Abubakar Nigeria 6 58 0.7× 34 0.8× 8 0.2× 25 0.8× 30 1.0× 16 145
María Susana Martos Spain 5 267 3.2× 15 0.3× 15 0.4× 16 0.5× 37 1.2× 11 334
Ivan Lapuente Garrido Brazil 8 197 2.4× 29 0.7× 8 0.2× 26 0.8× 30 1.0× 46 269
Muhammad Mahmood Aslam Germany 6 35 0.4× 40 0.9× 15 0.4× 25 0.8× 28 0.9× 11 224

Countries citing papers authored by Guido Grunwald

Since Specialization
Citations

This map shows the geographic impact of Guido Grunwald's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Guido Grunwald with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Guido Grunwald more than expected).

Fields of papers citing papers by Guido Grunwald

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Guido Grunwald. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Guido Grunwald. The network helps show where Guido Grunwald may publish in the future.

Co-authorship network of co-authors of Guido Grunwald

This figure shows the co-authorship network connecting the top 25 collaborators of Guido Grunwald. A scholar is included among the top collaborators of Guido Grunwald based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Guido Grunwald. Guido Grunwald is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Grunwald, Guido, Ali Kara, & John E. Spillan. (2025). Segmenting and engaging business students for sustainable development: Insights into expectation management from a cross-country study. Sustainable Futures. 9. 100537–100537. 1 indexed citations
2.
Grunwald, Guido, Ali Kara, & John E. Spillan. (2025). Social influence and individual self: engaging business students in sustainability transformation. International Review on Public and Nonprofit Marketing. 22(4). 817–846.
3.
Grunwald, Guido, Ali Kara, & John E. Spillan. (2025). Gender influence on business students’ expectations for sustainability transformations in higher education: a cross-national study. International Journal of Sustainability in Higher Education. 27(2). 497–519. 2 indexed citations
4.
Kara, Ali, et al.. (2025). When Environmental Effect Goes Undetected in Refurbished Smartphone Purchases: An fsQCA Approach. Latin American Business Review. 1–30.
5.
Grunwald, Guido, et al.. (2025). Media type congruence in the advertising effectiveness of celebrity vs. influencer endorsements. Journal of Marketing Analytics.
8.
Grunwald, Guido, Ali Kara, & John E. Spillan. (2025). Involvement matters: navigating the value–action gap in business students’ sustainability transformation expectations—a cross-country Kano study. Sustainability Science. 20(6). 2035–2057. 2 indexed citations
9.
Grunwald, Guido, Ali Kara, & John E. Spillan. (2024). Sustainable innovations through project partnerships at higher education institutions: challenges and implications for stakeholder engagement. Management Decision. 2 indexed citations
10.
Grunwald, Guido, Ali Kara, & John E. Spillan. (2024). Application of the Kano model for insights into business students' sustainability transformation expectations from higher educational institutions: A cross-country study. Journal of Cleaner Production. 464. 142748–142748. 5 indexed citations
11.
Grunwald, Guido & Klaus Fischer. (2022). Corporate sustainability crisis: Theoretical framework and stakeholder‐oriented typology. Business and Society Review. 127(1). 23–48. 3 indexed citations
12.
Grunwald, Guido, et al.. (2022). Nachhaltigkeitsmarketing. Schäffer-Poeschel eBooks. 9 indexed citations
13.
Grunwald, Guido. (2022). Sustainability co‐creation in digitalized global value chains. Strategic Change. 31(1). 19–29. 15 indexed citations
14.
Grunwald, Guido. (2022). CSR crises from the consumers’ perspective: a multidimensional typology and future research agenda. Social Responsibility Journal. 19(2). 398–426. 9 indexed citations
15.
Grunwald, Guido, et al.. (2021). Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration. Journal of Entrepreneurship and Public Policy. 10(3). 352–378. 11 indexed citations
16.
Grunwald, Guido, et al.. (2018). MANAGING LATENT CORPORATE SUSTAINABILITY CRISES: THE EFFECTS OF CRISIS CONTENT AND CSR SPECIFITY. Global Fashion Management Conference. 2018. 280–290. 4 indexed citations
19.
Grunwald, Guido, et al.. (2017). Nachhaltigkeitsmarketing: Ziele, Strategien, Instrumente. 46(12). 1364–1373. 1 indexed citations
20.
Grunwald, Guido, et al.. (2006). Optimale Garantiepolitik. WiSt - Wirtschaftswissenschaftliches Studium. 35(6). 356–368. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026