Mohsin Altaf

464 citations
25 papers · 326 indexed · h-index 12
Topics
Customer Service Quality and Loyalty (10 papers)Consumer Behavior in Brand Consumption and Identification (7 papers)Digital Marketing and Social Media (7 papers)
Journals
SHILAP Revista de lepidopterologíaFrontiers in Environmental ScienceSAGE Open
Partner nations
PakistanMalaysiaChina

In The Last Decade

Mohsin Altaf

24 papers receiving 294 citations

Peers

Mohsin Altaf
Comparison fields: 5 of 57
  • Marketing 171
  • Sociology and Political Science 129
  • Organizational Behavior and Human Resource Management 104
  • Strategy and Management 52
  • Management, Monitoring, Policy and Law 42
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Citations per field
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Citations per year

Countries citing papers authored by Mohsin Altaf

Since Specialization
Citations

This map shows the geographic impact of Mohsin Altaf's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mohsin Altaf with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mohsin Altaf more than expected).

Fields of papers citing papers by Mohsin Altaf

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mohsin Altaf. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mohsin Altaf. The network helps show where Mohsin Altaf may publish in the future.

Co-authorship network of co-authors of Mohsin Altaf

This figure shows the co-authorship network connecting the top 25 collaborators of Mohsin Altaf. A scholar is included among the top collaborators of Mohsin Altaf based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mohsin Altaf. Mohsin Altaf is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 3
2 1
3
Malaysian SME's performance and the use of e-commerce: A multi-group analysis of click-and-mortar and pure-play e-retailers
27
4 13
5 5
6 2
7
Employee Brand Equity and Brand Empowerment in Islamic Banking: Mediating Role of Brand Psychological Ownership
4
8 12
9 12
10 11
11
Strategic Information System: A source of Competitive Advantage
3
12
Studying customer loyalty at Daewoo express bus service, Pakistan
5
13
Improving Entrepreneural Marketing Learning: A Study of Business Graduates, Pakistan
2
14
Studying brand loyalty in the cosmetics industry
22
15
EMPLOYING DECENTRING TO ASSESS QUALITY OF SERVICES AND ITS CONTRIBUTION TOWARDS SATISFACTION
2
16
HESITANCY TOWARDS ONLINE SHOPPING, A STUDY OF PAKISTANI CONSUMERS
11
17
Entrepreneurial Attributes Among Postgraduate Students of a Pakistani University
2
18 15
19
Determinants Of Customer Switching Behavior In Banking Sector
4
20 3

About Mohsin Altaf

Mohsin Altaf is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 25 papers that have together received 326 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (7 papers). The work is most often cited by research in Marketing (171 citations), Organizational Behavior and Human Resource Management (104 citations) and Business and International Management (13 citations). Mohsin Altaf has collaborated with scholars based in Pakistan, Malaysia and China. Frequent co-authors include Sany Sanuri Mohd Mokhtar, Arfan Shahzad, Maqbool Hussain Sial, Naveed Iqbal, Farooq Anwar, Sheikh Usman Yousaf, Jianguo Du, Muhammad Aamir Shafique Khan, Shuai Jin and Muhammad Imran Sharif. Their work appears in journals such as SHILAP Revista de lepidopterología, Frontiers in Environmental Science and SAGE Open.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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