Cătălin Mihail Barbu
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 9
- Marketing and Advertising Strategies 3
- Consumer Retail Behavior Studies 3
- Management Information Systems top 10%
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- Technology Adoption and User Behaviour 2
- Strategy and Management top 10%
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- Digital Marketing and Social Media 7
- Sport and Mega-Event Impacts 2
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- Customer Service Quality and Loyalty 3
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- Knowledge Management and Sharing 2
- Co-authors
- Mihai Constantin Răzvan BarbuDan‐Cristian DabijaAdriana Burlea‐SchiopoiuClaudiu George BoceanTimber HaakerMassimo VallaRachit AgarwalAnthony Jameson
- Journals
- SHILAP Revista de lepidopterología (13 papers)Journal of Cleaner Production (1 paper)Energies (1 paper)
In The Last Decade
Cătălin Mihail Barbu
29 papers receiving 374 citations
Peers
Comparison fields: 5 of 74
- Marketing 157
- Management Information Systems 71
- Information Systems and Management 55
- Business and International Management 10
- Strategy and Management 64
Countries citing papers authored by Cătălin Mihail Barbu
This map shows the geographic impact of Cătălin Mihail Barbu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cătălin Mihail Barbu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cătălin Mihail Barbu more than expected).
Fields of papers citing papers by Cătălin Mihail Barbu
This network shows the impact of papers produced by Cătălin Mihail Barbu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Cătălin Mihail Barbu. The network helps show where Cătălin Mihail Barbu may publish in the future.
Co-authorship network
The 18 scholars most cited alongside Cătălin Mihail Barbu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 1 | |
| 2 | 2024 | 5 | |
| 3 | 2023 | 1 | |
| 4 | 2021 | 136 | |
| 5 | 2021 | 109 | |
| 6 | PROMOTING SOCIAL INNOVATION USING MARKETING AND COMMUNICATION TOOLS | 2019 | 1 |
| 7 | 2018 | 47 | |
| 8 | INVESTIGATING THE RELATIONSHIP BETWEEN ORGANIZATIONAL COMMUNICATION AND ORGANIZATIONAL CULTURE | 2016 | 3 |
| 9 | ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING | 2016 | 3 |
| 10 | BRAND - PRODUCT INTERDEPENDENCE | 2014 | 1 |
| 11 | MANAGING BRAND EQUITY RISK: ADDING EXOGENOUS RISKS TO AN EVALUATION MODEL | 2014 | 1 |
| 12 | TRADEMARK VS BRAND: A CONCEPTUAL APPROACH | 2013 | 1 |
| 13 | CULTURAL ADAPTATION OF PRODUCTS | 2011 | 9 |
| 14 | DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS | 2011 | 3 |
| 15 | The management of a public funded sport club in times of crisis - a case study at CSM Craiova. | 2011 | 1 |
| 16 | BRANDING IN SMALL BUSINESS | 2010 | 9 |
| 17 | CORPORATE SOCIAL RESPONSIBILITY AND MARKETING | 2010 | 5 |
| 18 | RETAIL STORE DESIGN AND ENVIRONMENT AS BRANDING SUPPORT IN THE SERVICES MARKETING | 2008 | 12 |
| 19 | A MODEL FOR ENTERPRISES’ ENVIRONMENTAL SCANNING | 2006 | 5 |
| 20 | 1994 | 4 |
About Cătălin Mihail Barbu
Cătălin Mihail Barbu is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Transportation, having authored 30 papers that have together received 409 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (3 papers), Marketing and Advertising Strategies (3 papers), Consumer Retail Behavior Studies (3 papers), Knowledge Management and Sharing (2 papers), Technology Adoption and User Behaviour (2 papers) and Sport and Mega-Event Impacts (2 papers). The work is most often cited by research in Marketing (157 citations), Management Information Systems (71 citations) and Information Systems and Management (55 citations). Cătălin Mihail Barbu has collaborated with scholars based in Romania, Spain and Italy. Frequent co-authors include Mihai Constantin Răzvan Barbu, Dan‐Cristian Dabija, Adriana Burlea‐Schiopoiu, Claudiu George Bocean, Timber Haaker, Massimo Valla, Rachit Agarwal, Anthony Jameson, Raphaël Troncy and Giuseppe Rizzo. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Cleaner Production and Energies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.