Yasir Ali Soomro

904 total citations · 1 hit paper
29 papers, 576 citations indexed

About

Yasir Ali Soomro is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Yasir Ali Soomro has authored 29 papers receiving a total of 576 indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 10 papers in Sociology and Political Science and 3 papers in Information Systems and Management. Recurrent topics in Yasir Ali Soomro's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Environmental Sustainability in Business (8 papers). Yasir Ali Soomro is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Environmental Sustainability in Business (8 papers). Yasir Ali Soomro collaborates with scholars based in Saudi Arabia, Pakistan and China. Yasir Ali Soomro's co-authors include Muhammad Yaseen Bhutto, Yasser Baeshen, Saeed Badghish, Myriam Ertz, Xiaohui Liu, Irfan Hameed, Mirza A. Haq, Syed Asad Hussain, Dominic S. Raj and Ali Ramezani and has published in prestigious journals such as SHILAP Revista de lepidopterología, Frontiers in Psychology and Sustainability.

In The Last Decade

Yasir Ali Soomro

27 papers receiving 539 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Artificial Intelligence Adoption by SMEs to Achieve Sustainable Business Performance: Application of Technology–Organization–Environment Framework

2024 69 citations Saeed Badghish, Yasir Ali Soomro Sustainability profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Yasir Ali Soomro Saudi Arabia	13	286	136	134	108	82	29	576
Hammad Bin Azam Hashmi China	12	310 1.1×	103 0.8×	77 0.6×	203 1.9×	70 0.9×	27	522
Zeeshan Ahmad Pakistan	10	170 0.6×	60 0.4×	99 0.7×	146 1.4×	87 1.1×	21	475
Mirza A. Haq Pakistan	11	210 0.7×	89 0.7×	125 0.9×	102 0.9×	52 0.6×	27	439
Gaurav Kumar India	11	269 0.9×	144 1.1×	72 0.5×	153 1.4×	136 1.7×	26	617
Prasad Siba Borah China	9	219 0.8×	61 0.4×	91 0.7×	209 1.9×	112 1.4×	22	522
Nishant Kumar India	12	131 0.5×	50 0.4×	67 0.5×	128 1.2×	46 0.6×	56	460
Muhammad Ashraf Pakistan	9	184 0.6×	38 0.3×	160 1.2×	121 1.1×	52 0.6×	20	430
Khalid Farooq Malaysia	9	263 0.9×	96 0.7×	40 0.3×	254 2.4×	73 0.9×	17	452
Daud İsmail Malaysia	10	88 0.3×	106 0.8×	203 1.5×	80 0.7×	37 0.5×	44	504
Muhammad Danish Pakistan	8	220 0.8×	97 0.7×	93 0.7×	61 0.6×	38 0.5×	18	399

Countries citing papers authored by Yasir Ali Soomro

Since Specialization

Citations

This map shows the geographic impact of Yasir Ali Soomro's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yasir Ali Soomro with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yasir Ali Soomro more than expected).

Fields of papers citing papers by Yasir Ali Soomro

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yasir Ali Soomro. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yasir Ali Soomro. The network helps show where Yasir Ali Soomro may publish in the future.

Co-authorship network of co-authors of Yasir Ali Soomro

This figure shows the co-authorship network connecting the top 25 collaborators of Yasir Ali Soomro. A scholar is included among the top collaborators of Yasir Ali Soomro based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yasir Ali Soomro. Yasir Ali Soomro is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Badghish, Saeed & Yasir Ali Soomro. (2024). Artificial Intelligence Adoption by SMEs to Achieve Sustainable Business Performance: Application of Technology–Organization–Environment Framework. Sustainability. 16(5). 1864–1864. 69 indexed citations breakdown →

Soomro, Yasir Ali, et al.. (2023). Circular Fashion: Values, Risks, and its Effects on Purchasing Habits of Consumers. 5(3). 302–319.

Soomro, Yasir Ali, Murad Ali, Muhammad Zafar Yaqub, Imran Ali, & Saeed Badghish. (2023). Financial education is more precious than money - examining the role of financial literacy in enhancing financial wellbeing among Saudi women. International Journal of Business Performance Management. 25(1). 1–24. 2 indexed citations

Soomro, Yasir Ali, et al.. (2022). What Influences Consumers to Recycle Solid Waste? An Application of the Extended Theory of Planned Behavior in the Kingdom of Saudi Arabia. Sustainability. 14(2). 998–998. 37 indexed citations

Soomro, Yasir Ali, et al.. (2021). The Impact of Guerrilla Marketing on Brand Image: Evidence from Millennial Consumers in Pakistan. Journal of Asian Finance Economics and Business. 8(4). 917–928. 11 indexed citations

Soomro, Yasir Ali, et al.. (2021). gray-market, gray-market products, brand image, price consciousness, price-quality inference, risk averseness.. Marketing and Management of Innovations. 124–134. 2 indexed citations

Baeshen, Yasser, Yasir Ali Soomro, & Muhammad Yaseen Bhutto. (2021). Determinants of Green Innovation to Achieve Sustainable Business Performance: Evidence From SMEs. Frontiers in Psychology. 12. 767968–767968. 69 indexed citations

Soomro, Yasir Ali. (2019). Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values.. Munich Personal RePEc Archive (Ludwig Maximilian University of Munich). 13 indexed citations

Bhutto, Muhammad Yaseen, et al.. (2019). Young Chinese consumer decision making in buying green products: An application of theory of planned behavior with gender and price transparency. SHILAP Revista de lepidopterología. 32 indexed citations

10.

Soomro, Yasir Ali. (2018). Does subliminal advertisement affect consumer behavior? An exploratory comparative analysis between marketing and non-marketing professionals.. Munich Personal RePEc Archive (Ludwig Maximilian University of Munich). 6 indexed citations

11.

Ramezani, Ali, et al.. (2017). Gut Microbiome in Chronic Kidney Disease. Current Hypertension Reports. 19(4). 29–29. 51 indexed citations

12.

Soomro, Yasir Ali, et al.. (2013). Consumer evaluation of brand extension: Pakistani context. AFRICAN JOURNAL OF BUSINESS MANAGEMENT. 7(35). 3643–3655. 2 indexed citations

13.

Soomro, Yasir Ali, et al.. (2012). Drones Further Drowning Down Real Issues from Pakistan Economy and Business Sector. SSRN Electronic Journal. 3 indexed citations

14.

Soomro, Yasir Ali, et al.. (2012). Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent. Munich Personal RePEc Archive (Ludwig Maximilian University of Munich). 3 indexed citations

15.

Soomro, Yasir Ali, Irfan Hameed, & Imran Hameed. (2012). A Functional Approach to Understand Consumer Behavior While Selecting Coffee Parlor. Munich Personal RePEc Archive (Ludwig Maximilian University of Munich). 1 indexed citations

16.

Soomro, Yasir Ali, et al.. (2012). FACTORS EFFECTING CONSUMER PREFERENCES IN AIRLINE INDUSTRY. SSRN Electronic Journal. 63–79. 7 indexed citations

17.

Hameed, Irfan, Yasir Ali Soomro, & Imran Hameed. (2012). Role of Volatile Pricing Strategies on Consumer Buying Behavior. SSRN Electronic Journal. 4 indexed citations

18.

Hameed, Irfan, et al.. (2012). Measuring Research Performance and Capabilities of Institutions: Empirical Evidence and Standardization. SSRN Electronic Journal. 3 indexed citations

19.

Hameed, Irfan, et al.. (2012). Devaluation is a Devastating Act for a Third World Country: A Case Study of Pakistan Economy. SSRN Electronic Journal. 1 indexed citations

20.

Hameed, Irfan & Yasir Ali Soomro. (2012). Consumer Buying Behaviour; A Factor of Compulsive Buying Prejudiced by Windowsill Placement. Munich Personal RePEc Archive (Ludwig Maximilian University of Munich). 4(3). 151–155. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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