C. Merle Crawford

2.1k total citations · 1 hit paper
29 papers, 1.6k citations indexed

About

C. Merle Crawford is a scholar working on Management Science and Operations Research, Management of Technology and Innovation and Safety, Risk, Reliability and Quality. According to data from OpenAlex, C. Merle Crawford has authored 29 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Management Science and Operations Research, 3 papers in Management of Technology and Innovation and 3 papers in Safety, Risk, Reliability and Quality. Recurrent topics in C. Merle Crawford's work include Innovation Diffusion and Forecasting (3 papers), Technology Assessment and Management (3 papers) and Big Data and Business Intelligence (2 papers). C. Merle Crawford is often cited by papers focused on Innovation Diffusion and Forecasting (3 papers), Technology Assessment and Management (3 papers) and Big Data and Business Intelligence (2 papers). C. Merle Crawford collaborates with scholars based in United States and Canada. C. Merle Crawford's co-authors include C. Anthony Di Benedetto, Gerard J. Tellis, Thomas P. Hustad, Robert G. Cooper, Milton D. Rosenau, Anthony Lau, Andrew Kestler and Jessica Moe and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

C. Merle Crawford

29 papers receiving 1.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

New Products Management

1987 556 citations C. Merle Crawford et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
C. Merle Crawford United States	13	737	440	436	297	224	29	1.6k
Stephen R. Rosenthal United States	17	1.2k 1.7×	558 1.3×	640 1.5×	278 0.9×	258 1.2×	29	2.1k
B.J. Zirger United States	9	1.4k 1.9×	508 1.2×	624 1.4×	212 0.7×	263 1.2×	14	2.0k
Joseph G. Morone United States	10	534 0.7×	213 0.5×	239 0.5×	171 0.6×	127 0.6×	16	963
Behnam N. Tabrizi United States	4	1.3k 1.8×	441 1.0×	524 1.2×	117 0.4×	106 0.5×	7	2.0k
Ana Isabel Rodríguez Escudero Spain	20	715 1.0×	208 0.5×	389 0.9×	424 1.4×	48 0.2×	71	1.5k
Petronella C. de Weerd-Nederhof Netherlands	18	776 1.1×	195 0.4×	375 0.9×	88 0.3×	59 0.3×	70	1.2k
S. G. Green United States	8	561 0.8×	276 0.6×	204 0.5×	80 0.3×	51 0.2×	8	970
Muammer Ozer Hong Kong	22	484 0.7×	224 0.5×	218 0.5×	171 0.6×	54 0.2×	51	1.2k
Anthony Di Benedetto United States	20	765 1.0×	185 0.4×	376 0.9×	202 0.7×	36 0.2×	71	1.3k
Katrin Talke Germany	16	656 0.9×	235 0.5×	332 0.8×	429 1.4×	35 0.2×	21	1.6k

Countries citing papers authored by C. Merle Crawford

Since Specialization

Citations

This map shows the geographic impact of C. Merle Crawford's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by C. Merle Crawford with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites C. Merle Crawford more than expected).

Fields of papers citing papers by C. Merle Crawford

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by C. Merle Crawford. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by C. Merle Crawford. The network helps show where C. Merle Crawford may publish in the future.

Co-authorship network of co-authors of C. Merle Crawford

This figure shows the co-authorship network connecting the top 25 collaborators of C. Merle Crawford. A scholar is included among the top collaborators of C. Merle Crawford based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with C. Merle Crawford. C. Merle Crawford is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Crawford, C. Merle, et al.. (2024). Using quality improvement approaches to increase emergency department provider engagement in research participant enrollment during COVID-19 and opioid overdose public health emergencies. Canadian Journal of Emergency Medicine. 26(5). 349–358. 1 indexed citations

2.

Crawford, C. Merle & Milton D. Rosenau. (1994). Significant Issues for the Future of Product Innovation. Journal of Product Innovation Management. 11(3). 253–258. 1 indexed citations

3.

Crawford, C. Merle. (1994). Significant issues for the future of product innovation. Journal of Product Innovation Management. 11(3). 253–258. 4 indexed citations

4.

Crawford, C. Merle. (1992). The hidden costs of accelerated product development. Journal of Product Innovation Management. 9(3). 188–199. 231 indexed citations

5.

Crawford, C. Merle. (1988). HOW PRODUCT INNOVATORS CAN FORECLOSE THE OPTIONS OF ADAPTIVE FOLLOWERS. Journal of Consumer Marketing. 5(4). 17–24. 5 indexed citations

6.

Crawford, C. Merle. (1987). Evaluating new products: A system, not an act. Long Range Planning. 20(4). 127–127. 2 indexed citations

7.

Crawford, C. Merle. (1987). New Product Failure Rates: A Reprise. Research Management. 30(4). 20–24. 75 indexed citations

8.

Cooper, Robert G., C. Merle Crawford, & Thomas P. Hustad. (1986). Winning at New Products, by R. G. Cooper¹. Journal of Product Innovation Management. 3(4). 307–308. 13 indexed citations

9.

Crawford, C. Merle. (1986). Evaluating new products: A system, not an act. Business Horizons. 29(6). 48–55. 16 indexed citations

10.

Crawford, C. Merle. (1985). A New Positioning Typology. Journal of Product Innovation Management. 2(4). 243–253. 32 indexed citations

11.

Crawford, C. Merle. (1984). BUSINESS TOOK THE WRONG LIFE CYCLE FROM BIOLOGY. Journal of Consumer Marketing. 1(3). 5–11. 4 indexed citations

12.

Crawford, C. Merle, et al.. (1982). Special section on product development: Introduction. Journal of Business Research. 10(3). 263–266. 1 indexed citations

13.

Crawford, C. Merle & Gerard J. Tellis. (1981). The technological innovation controversy. Business Horizons. 24(4). 76–88. 6 indexed citations

14.

Tellis, Gerard J. & C. Merle Crawford. (1981). An Evolutionary Approach to Product Growth Theory. Journal of Marketing. 45(4). 125–125. 60 indexed citations

15.

Tellis, Gerard J. & C. Merle Crawford. (1981). An Evolutionary Approach to Product Growth Theory. Journal of Marketing. 45(4). 125–132. 97 indexed citations

16.

Crawford, C. Merle. (1979). New Product Failure Rates — Facts and Fallacies. Research Management. 22(5). 9–13. 132 indexed citations

17.

Crawford, C. Merle. (1977). Marketing Research and the New Product Failure Rate. Journal of Marketing. 41(2). 51–61. 128 indexed citations

18.

Crawford, C. Merle. (1977). Marketing Research and the New Product Failure Rate. Journal of Marketing. 41(2). 51–51. 81 indexed citations

19.

Crawford, C. Merle. (1970). Attitudes of Marketing Executives toward Ethics in Marketing Research. Journal of Marketing. 34(2). 46–52. 80 indexed citations

20.

Crawford, C. Merle. (1966). The Trajectory Theory of Goal Setting for New Products. Journal of Marketing Research. 3(2). 117–125. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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