Boying Li

2.1k total citations · 2 hit papers
44 papers, 1.5k citations indexed

About

Boying Li is a scholar working on Sociology and Political Science, Information Systems and Management and Marketing. According to data from OpenAlex, Boying Li has authored 44 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Sociology and Political Science, 14 papers in Information Systems and Management and 9 papers in Marketing. Recurrent topics in Boying Li's work include Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (14 papers) and Customer Service Quality and Loyalty (6 papers). Boying Li is often cited by papers focused on Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (14 papers) and Customer Service Quality and Loyalty (6 papers). Boying Li collaborates with scholars based in China, United Kingdom and Australia. Boying Li's co-authors include Alain Yee‐Loong Chong, Fangfang Hou, Zhengzhi Guan, Eugene Ch’ng, Wangyue Zhou, Martin J. Liu, Hing Kai Chan, Ewelina Lacka, Haijun Bao and Eric W.T. Ngai and has published in prestigious journals such as Journal of Cleaner Production, European Journal of Operational Research and Journal of Business Research.

In The Last Decade

Boying Li

42 papers receiving 1.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Factors influencing people’s continuous watching intention and consumption intention in live streaming

2019 255 citations Fangfang Hou, Zhengzhi Guan et al. Internet Research profile →
What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model

2021 101 citations Zhengzhi Guan, Fangfang Hou et al. Information Systems Journal profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Boying Li China	16	890	610	562	270	229	44	1.5k
Chia‐Ying Li Taiwan	24	1.0k 1.2×	644 1.1×	725 1.3×	357 1.3×	142 0.6×	55	1.9k
Ahmed El‐Masry United Kingdom	18	680 0.8×	448 0.7×	542 1.0×	269 1.0×	139 0.6×	46	1.8k
Veljko Marinković Serbia	19	1.1k 1.2×	827 1.4×	1.2k 2.1×	499 1.8×	220 1.0×	53	2.2k
Uchenna Cyril Eze Malaysia	20	532 0.6×	447 0.7×	612 1.1×	198 0.7×	190 0.8×	66	1.5k
Neeraj Pandey India	18	767 0.9×	742 1.2×	348 0.6×	332 1.2×	124 0.5×	75	1.9k
Iviane Ramos de Luna Spain	9	663 0.7×	431 0.7×	953 1.7×	137 0.5×	306 1.3×	13	1.3k
Byron Keating Australia	21	589 0.7×	483 0.8×	362 0.6×	395 1.5×	268 1.2×	83	1.5k
Neena Sinha India	16	616 0.7×	573 0.9×	937 1.7×	204 0.8×	399 1.7×	45	1.8k
Baozhou Lu China	14	934 1.0×	587 1.0×	661 1.2×	288 1.1×	204 0.9×	25	1.5k
Hsiangchu Lai Taiwan	15	564 0.6×	391 0.6×	428 0.8×	311 1.2×	154 0.7×	31	1.1k

Countries citing papers authored by Boying Li

Since Specialization

Citations

This map shows the geographic impact of Boying Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Boying Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Boying Li more than expected).

Fields of papers citing papers by Boying Li

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Boying Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Boying Li. The network helps show where Boying Li may publish in the future.

Co-authorship network of co-authors of Boying Li

This figure shows the co-authorship network connecting the top 25 collaborators of Boying Li. A scholar is included among the top collaborators of Boying Li based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Boying Li. Boying Li is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Yuan, Ruizhi, et al.. (2025). An Empirical Study of AI Financial Advisor Adoption Through Technology Vulnerabilities in the Financial Context. Journal of Product Innovation Management. 43(1). 14–30. 1 indexed citations

Zheng, Hao, Jing Dai, & Boying Li. (2025). Exploring the relationship between digital integration and agility: the role of organizational inertia and market information transparency. International Journal of Operations & Production Management. 45(8). 1602–1626. 5 indexed citations

Hou, Fangfang, Zhengzhi Guan, Boying Li, & Alain Yee‐Loong Chong. (2025). Streaming together: Unraveling social experiences in social live streaming services. Information & Management. 62(8). 104230–104230.

Liao, Xinwei, et al.. (2024). An Efficient Method for Identifying Inter-Well Connectivity Using AP Clustering and Graphical Lasso: Validation with Tracer Test Results. Processes. 12(10). 2143–2143. 1 indexed citations

Wang, Feng, Seemab Gillani, Asif Razzaq, et al.. (2024). Synergistic impacts of technological advancement and environmental hazards on social change and human well-being in South Asia. Technological Forecasting and Social Change. 208. 123721–123721. 7 indexed citations

Yuan, Ruizhi, et al.. (2024). Are Recommendation Systems Annoying? An Empirical Study of Assessing the Impacts of AI Characteristics on Technology Well‐Being. Journal of Consumer Behaviour. 24(1). 178–200. 4 indexed citations

Guan, Zhengzhi, et al.. (2023). Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in QCA. Information Systems Journal. 34(3). 762–787. 14 indexed citations

Li, Boying, et al.. (2023). Unveiling the formation of conspiracy theory on social media: A discourse analysis. Journal of Information Technology. 39(3). 392–416. 2 indexed citations

Zhang, Huiling, et al.. (2023). Research on Resilience Evaluation of Coal Industrial Chain and Supply Chain Based on Interval Type-2F-PT-TOPSIS. Processes. 11(2). 566–566. 16 indexed citations

10.

Wang, Fangjun, et al.. (2023). Ownership structure and eco-innovation: Evidence from Chinese family firms. Pacific-Basin Finance Journal. 82. 102158–102158. 5 indexed citations

11.

Li, Boying, et al.. (2022). Understanding work experience in epidemic-induced telecommuting: The roles of misfit, reactance, and collaborative technologies. Journal of Business Research. 154. 113330–113330. 14 indexed citations

12.

Guan, Zhengzhi, Fangfang Hou, Boying Li, & Alain Yee‐Loong Chong. (2020). UNDERSTANDING THE PURCHASE INTENTION OF VIRTU-AL GIFTS IN LIVE STREAMING: FLOW THEORY AND SWIFT GUANXI. Journal of the Association for Information Systems. 3 indexed citations

13.

Hou, Fangfang, et al.. (2020). Understanding Purchase Intention in E-Commerce Live Streaming: Roles of Relational Benefits, Technological Features and Fan Identity Salience. Journal of the Association for Information Systems. 46. 7 indexed citations

14.

Guan, Zhengzhi, Fangfang Hou, Boying Li, Alain Yee‐Loong Chong, & Chee Wei Phang. (2019). What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment. Journal of the Association for Information Systems. 3 indexed citations

15.

Li, Boying & Alain Yee‐Loong Chong. (2019). What Influences the Dissemination of Online Rumor Messages: Message Features and Topic-congruence. Journal of the Association for Information Systems. 2 indexed citations

16.

Li, Boying, Fangfang Hou, Zhengzhi Guan, & Alain Yee‐Loong Chong. (2019). How Social Experience Encourages Donation Intention to Charitable Crowdfunding Projects on Social Media: Empathy and Personal Impulsiveness. Journal of the Association for Information Systems. 195. 1 indexed citations

17.

Hou, Fangfang, Zhengzhi Guan, Boying Li, & Alain Yee‐Loong Chong. (2019). Factors influencing people’s continuous watching intention and consumption intention in live streaming. Internet Research. 30(1). 141–163. 255 indexed citations breakdown →

18.

Li, Boying, Fangfang Hou, Zhengzhi Guan, & Alain Yee‐Loong Chong. (2018). What drives people to purchase virtual gifts in live streaming? The mediating role of flow. Journal of the Association for Information Systems. 239. 43 indexed citations

19.

Li, Boying, Fangfang Hou, Zhengzhi Guan, Alain Yee‐Loong Chong, & Xiaodie Pu. (2017). Evaluating Online Review Helpfulness Based on Elaboration Likelihood Model: the Moderating Role of Readability. Journal of the Association for Information Systems. 257. 9 indexed citations

20.

Li, Boying, Alain Yee‐Loong Chong, & Eugene Ch’ng. (2015). What Triggers Sharing in Viral Marketing? The Role of Emotion and Social Feature. Journal of the Association for Information Systems. 95. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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