Fangfang Hou
- Sociology and Political Science top 5%
- Information Systems and Management top 1%
- Marketing top 2%
- Organizational Behavior and Human Resource Management top 5%
- Materials Chemistry
- Topics
- Digital Marketing and Social Media (11 papers)Technology Adoption and User Behaviour (9 papers)Dementia and Cognitive Impairment Research (3 papers)
- Cited by
- Information Systems and ManagementMarketingOrganizational Behavior and Human Resource Management
- Partner nations
- ChinaUnited KingdomHong Kong
In The Last Decade
Fangfang Hou
24 papers receiving 918 citations
Hit Papers
Peers
Comparison fields: 5 of 102
- Sociology and Political Science 487
- Information Systems and Management 320
- Marketing 298
- Organizational Behavior and Human Resource Management 141
- Materials Chemistry 118
Countries citing papers authored by Fangfang Hou
This map shows the geographic impact of Fangfang Hou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fangfang Hou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fangfang Hou more than expected).
Fields of papers citing papers by Fangfang Hou
This network shows the impact of papers produced by Fangfang Hou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fangfang Hou. The network helps show where Fangfang Hou may publish in the future.
Co-authorship network of co-authors of Fangfang Hou
This figure shows the co-authorship network connecting the top 25 collaborators of Fangfang Hou. A scholar is included among the top collaborators of Fangfang Hou based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Fangfang Hou. Fangfang Hou is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 14 | |
| 3 | 14 | |
| 4 | 3 | |
| 5 | 11 | |
| 6 | 9 | |
| 7 | 3 | |
| 8 | UNDERSTANDING THE PURCHASE INTENTION OF VIRTU-AL GIFTS IN LIVE STREAMING: FLOW THEORY AND SWIFT GUANXI | 3 |
| 9 | Understanding Purchase Intention in E-Commerce Live Streaming: Roles of Relational Benefits, Technological Features and Fan Identity Salience | 7 |
| 10 | What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment | 3 |
| 11 | How Social Experience Encourages Donation Intention to Charitable Crowdfunding Projects on Social Media: Empathy and Personal Impulsiveness | 1 |
| 12 | Factors influencing people’s continuous watching intention and consumption intention in live streamingbreakdown → | 255 |
| 13 | 88 | |
| 14 | What drives people to purchase virtual gifts in live streaming? The mediating role of flow | 43 |
| 15 | Evaluating Online Review Helpfulness Based on Elaboration Likelihood Model: the Moderating Role of Readability | 9 |
| 16 | Effect of Sprinkler Irrigation on Yield and Quality of Dryland Wheat in the North Foot of Qinling Mountains | 0 |
| 17 | 29 | |
| 18 | 3 | |
| 19 | 224 | |
| 20 | Sustainability of packaging | 0 |
About Fangfang Hou
Fangfang Hou is a scholar working on Information Systems and Management, Neuropsychology and Physiological Psychology and Geriatrics and Gerontology, having authored 27 papers that have together received 937 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (9 papers) and Dementia and Cognitive Impairment Research (3 papers). The work is most often cited by research in Information Systems and Management (320 citations), Marketing (298 citations) and Organizational Behavior and Human Resource Management (141 citations). Fangfang Hou has collaborated with scholars based in China, United Kingdom and Hong Kong. Frequent co-authors include Boying Li, Zhengzhi Guan, Alain Yee‐Loong Chong, Haiyan Ji, Hui Xu, Peiwen Wu, Suhang Xun, Huaming Li, Yanhong Chao and Wenshuai Zhu. Their work appears in journals such as PLoS ONE, Chemical Engineering Journal and Journal of Affective Disorders.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.