Bong-Goo Yoo
- Marketing top 0.2%
- Sociology and Political Science top 1%
- Organizational Behavior and Human Resource Management top 1%
- Strategy and Management top 5%
- Information Systems and Management top 2%
- Co-authors
- Naveen DonthuSungho Lee
- Topics
- Digital Marketing and Social Media (1 paper)Consumer Market Behavior and Pricing (1 paper)Consumer Behavior in Brand Consumption and Identification (1 paper)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Partner nations
- South KoreaUnited States
In The Last Decade
Bong-Goo Yoo
1 paper receiving 2.0k citations
Hit Papers
Peers
Comparison fields: 5 of 66
- Marketing 2.0k
- Sociology and Political Science 1.2k
- Organizational Behavior and Human Resource Management 880
- Strategy and Management 252
- Information Systems and Management 195
Countries citing papers authored by Bong-Goo Yoo
This map shows the geographic impact of Bong-Goo Yoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bong-Goo Yoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bong-Goo Yoo more than expected).
Fields of papers citing papers by Bong-Goo Yoo
This network shows the impact of papers produced by Bong-Goo Yoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bong-Goo Yoo. The network helps show where Bong-Goo Yoo may publish in the future.
Co-authorship network of co-authors of Bong-Goo Yoo
This figure shows the co-authorship network connecting the top 25 collaborators of Bong-Goo Yoo. A scholar is included among the top collaborators of Bong-Goo Yoo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bong-Goo Yoo. Bong-Goo Yoo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | An Examination of Selected Marketing Mix Elements and Brand Equitybreakdown → | 2373 |
About Bong-Goo Yoo
Bong-Goo Yoo is a scholar working on Marketing, Sociology and Political Science and Infectious Diseases, having authored 2 papers that have together received 2.4k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (1 paper), Consumer Market Behavior and Pricing (1 paper) and Consumer Behavior in Brand Consumption and Identification (1 paper). The work is most often cited by research in Marketing (2.0k citations), Organizational Behavior and Human Resource Management (880 citations) and Tourism, Leisure and Hospitality Management (111 citations). Bong-Goo Yoo has collaborated with scholars based in South Korea and United States. Frequent co-authors include Naveen Donthu and Sungho Lee. Their work appears in journals such as Journal of the Academy of Marketing Science and Sustainability.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.