Barbara Stöttinger

1.4k total citations
28 papers, 920 citations indexed

About

Barbara Stöttinger is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Barbara Stöttinger has authored 28 papers receiving a total of 920 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 9 papers in Strategy and Management and 9 papers in Sociology and Political Science. Recurrent topics in Barbara Stöttinger's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (8 papers) and International Business and FDI (7 papers). Barbara Stöttinger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (8 papers) and International Business and FDI (7 papers). Barbara Stöttinger collaborates with scholars based in Austria, United States and United Kingdom. Barbara Stöttinger's co-authors include Elfriede Penz, Bodo B. Schlegelmilch, Hartmut H. Holzmüller, Rudolf R. Sinkovics, Ludovica Cesareo, Debbie Thorne LeClair, Warren J. Keegan, Carl Arthur Solberg, Attila Yaprak and Linda Hui Shi and has published in prestigious journals such as Psychology and Marketing, Business Horizons and International Business Review.

In The Last Decade

Barbara Stöttinger

26 papers receiving 792 citations

Peers

Countries citing papers authored by Barbara Stöttinger

Since Specialization

Citations

This map shows the geographic impact of Barbara Stöttinger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara Stöttinger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara Stöttinger more than expected).

Fields of papers citing papers by Barbara Stöttinger

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Barbara Stöttinger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara Stöttinger. The network helps show where Barbara Stöttinger may publish in the future.

Co-authorship network of co-authors of Barbara Stöttinger

This figure shows the co-authorship network connecting the top 25 collaborators of Barbara Stöttinger. A scholar is included among the top collaborators of Barbara Stöttinger based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Barbara Stöttinger. Barbara Stöttinger is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Balancing territorial identities 2018 ·International Marketing Review ·Barbara Stöttinger, Elfriede Penz	9
2	The State of Business Education and Research - Perspectives from Educational Leaders around the Globe 2016 ·ePubWU Institutional Repository (Vienna University of Economics and Business) ·(unknown), Lei Lei, Peter Moizer, Richard D. Phillips, Barbara Stöttinger, Marie Wilson	1
3	Consumer and vendor perceptions of sport goods counterfeits in four counterfeit hubs 2015 ·Journal of brand strategy ·Barbara Stöttinger, Elfriede Penz, Mubbsher Munawar Khan	1
4	Consuming 'European': capturing homogeneity and heterogeneity in consumer culture of five European countries 2015 ·European J of International Management ·Elfriede Penz, Barbara Stöttinger	4
5	United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits 2015 ·Business Horizons ·Ludovica Cesareo, Barbara Stöttinger	22
6	A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits 2012 ·Journal of Brand Management ·Elfriede Penz, Barbara Stöttinger	46
7	Value of Regional Brands in Europe 2011 ·Marketing ZFP ·Barbara Stöttinger, Elfriede Penz	1
8	Voluntary Purchase of Counterfeit Products: Empirical Evidence From Four Countries 2008 ·Journal of International Consumer Marketing ·Elfriede Penz, Bodo B. Schlegelmilch, Barbara Stöttinger	33
9	Corporate image and product similarity—Assessing major demand drivers for counterfeits in a multi‐country study 2008 ·Psychology and Marketing ·Elfriede Penz, Barbara Stöttinger	37
10	Original brands and counterfeit brands—do they have anything in common? 2008 ·Journal of Consumer Behaviour ·Elfriede Penz, Barbara Stöttinger	54
11	Forget the Areal@ thingbtake the Copy! an Explanatory Model For the Volitional Purchase of Counterfeit Products 2005 ·ACR North American Advances ·Elfriede Penz, Barbara Stöttinger	141
12	Globales Marketing-Management 2002 ·Oldenbourg Wissenschaftsverlag eBooks ·Warren J. Keegan, Bodo B. Schlegelmilch, Barbara Stöttinger	20
13	Reluctance to use technology‐related products: Development of a technophobia scale 2002 ·Thunderbird International Business Review ·Rudolf R. Sinkovics, Barbara Stöttinger, Bodo B. Schlegelmilch, (unknown)	57
14	Information and Communication Technologies in Tertiary Education: A “Customer” Perspective 2002 ·Marketing Education Review ·Barbara Stöttinger, Bodo B. Schlegelmilch	6
15	Cross-National Stability of an Export Performance Model -- A Comparative Study of Austria and the US 2001 ·Management International Review ·Barbara Stöttinger, Hartmut H. Holzmüller	40
16	Strategic Export Pricing: A Long and Winding Road 2001 ·Journal of International Marketing ·Barbara Stöttinger	29
17	International marketing managers' cultural sensitivity: relevance, training requirements and a pragmatic training concept 2001 ·International Business Review ·Hartmut H. Holzmüller, Barbara Stöttinger	21
18	Using an Intensive Living Case in Graduate Marketing Courses: Experiences from an International Project 1999 ·Marketing Education Review ·Debbie Thorne LeClair, Barbara Stöttinger	18
19	Explaining export development through psychic distance: enlightening or elusive? 1998 ·International Marketing Review ·Barbara Stöttinger, Bodo B. Schlegelmilch	155
20	Structural Modeling of Success Factors in Exporting: Cross-Validation and Further Development of an Export Performance Model 1996 ·Journal of International Marketing ·Hartmut H. Holzmüller, Barbara Stöttinger	55

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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