Barbara Czarnecka

529 citations
26 papers · 319 indexed · h-index 11
Topics
Consumer Behavior in Brand Consumption and Identification (14 papers)Customer Service Quality and Loyalty (4 papers)Media, Gender, and Advertising (3 papers)

In The Last Decade

Barbara Czarnecka

21 papers receiving 301 citations

Peers

Barbara Czarnecka
Comparison fields: 5 of 81
  • Marketing 177
  • Sociology and Political Science 133
  • Social Psychology 42
  • Organizational Behavior and Human Resource Management 39
  • Information Systems and Management 28
Replace Delane Botelho with:
Delane Botelho Brazil
Neena Sondhi India
Sianne Gordon‐Wilson United Kingdom
Susan Forquer Gupta United States
Fei Xue United States
Michelle F. Weinberger United States
Carter A. Mandrik Türkiye
Simon Brach Germany
Shay Sayre United States
Barbara Czarnecka relative to Delane Botelho Brazil Delane Botelho's profile →
Citations per field
00.5×1.5×1.8×
Delane Botelho · 1×
Citations per year

Countries citing papers authored by Barbara Czarnecka

Since Specialization
Citations

This map shows the geographic impact of Barbara Czarnecka's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara Czarnecka with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara Czarnecka more than expected).

Fields of papers citing papers by Barbara Czarnecka

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Barbara Czarnecka. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara Czarnecka. The network helps show where Barbara Czarnecka may publish in the future.

Co-authorship network of co-authors of Barbara Czarnecka

This figure shows the co-authorship network connecting the top 25 collaborators of Barbara Czarnecka. A scholar is included among the top collaborators of Barbara Czarnecka based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Barbara Czarnecka. Barbara Czarnecka is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 0
3 5
4 2
5 36
6 11
7 18
8 28
9 30
10 9
11 26
12
Acculturation to Global Consumer Culture (AGCC): testing the validity of the AGCC scale and some preliminary results from the United Kingdom
2
13 3
14 3
15 8
16 3
17
How well does GLOBE predict values in advertising? A content analysis of print advertising from the UK, Ireland, Poland amd Hungary.
2
18
Equations in a consumer culture: mathematical images in advertising
1
19 22
20
Kulturowy wymiar funkcjonowania organizacji
1

About Barbara Czarnecka

Barbara Czarnecka is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Organizational Behavior and Human Resource Management, having authored 26 papers that have together received 319 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (4 papers) and Media, Gender, and Advertising (3 papers). The work is most often cited by research in Marketing (177 citations), Information Systems and Management (28 citations) and Organizational Behavior and Human Resource Management (39 citations). Barbara Czarnecka has collaborated with scholars based in United Kingdom, Australia and Norway. Frequent co-authors include Bruno Schivinski, Emmanuel Mogaji, Serap Keleş, Lynne Eagle, Ross Brennan, Stephan vom Dahl, Jeff Evans, Nicolas Pontes, Stephan Vom Dahl and Vasileios Stavropoulos. Their work appears in journals such as PLoS ONE, Journal of Advertising Research and Journal of Product & Brand Management.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026