Antonio Moreno

3.6k citations
34 papers · 2.5k indexed · 2 hit papers · h-index 18
Topics
Consumer Market Behavior and Pricing (23 papers)Consumer Retail Behavior Studies (15 papers)Supply Chain and Inventory Management (10 papers)

In The Last Decade

Antonio Moreno

34 papers receiving 2.4k citations

Hit Papers

Integration of Online and Offline Channels in Retail: The...201420262018202220142017100200300400500

Peers

Antonio Moreno
Comparison fields: 5 of 91
  • Marketing 1.8k
  • Management Information Systems 914
  • Strategy and Management 470
  • Sociology and Political Science 424
  • Organizational Behavior and Human Resource Management 283
Replace Santiago Gallino with:
Santiago Gallino United States
Elliot Rabinovich United States
Terry L. Esper United States
Dennis Zhang United States
Baojun Jiang United States
Scott E. Sampson United States
Joseph P. Bailey United States
Ruiliang Yan United States
Rui Sousa Portugal
Kinshuk Jerath United States
Antonio Moreno relative to Santiago Gallino United States Santiago Gallino's profile →
Citations per field
00.5×1.5×
Santiago Gallino · 1×
Citations per year

Countries citing papers authored by Antonio Moreno

Since Specialization
Citations

This map shows the geographic impact of Antonio Moreno's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Antonio Moreno with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Antonio Moreno more than expected).

Fields of papers citing papers by Antonio Moreno

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Antonio Moreno. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Antonio Moreno. The network helps show where Antonio Moreno may publish in the future.

Co-authorship network of co-authors of Antonio Moreno

This figure shows the co-authorship network connecting the top 25 collaborators of Antonio Moreno. A scholar is included among the top collaborators of Antonio Moreno based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Antonio Moreno. Antonio Moreno is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 1
2 24
3 29
4 2
5
The Store Is Dead—Long Live the Store
12
6 9
7 5
8 117
9
Offline Showrooms in Omnichannel Retail: Demand and Operational Benefitsbreakdown →
432
10 273
11 185
12 12
13 13
14
How to win in an Omnichannel world
238
15 31
16
Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Informationbreakdown →
500
17 89
18 142
19 53
20 10

About Antonio Moreno

Antonio Moreno is a scholar working on Marketing, Management Information Systems and Strategy and Management, having authored 34 papers that have together received 2.5k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (23 papers), Consumer Retail Behavior Studies (15 papers) and Supply Chain and Inventory Management (10 papers). The work is most often cited by research in Marketing (1.8k citations), Management Information Systems (914 citations) and Strategy and Management (470 citations). Antonio Moreno has collaborated with scholars based in United States, Canada and United Kingdom. Frequent co-authors include Santiago Gallino, David Bell, Christian Terwiesch, Dennis Zhang, Ioannis Stamatopoulos, Ruomeng Cui, Jun Li, David Bell, Achal Bassamboo and Itai Gurvich. Their work appears in journals such as Management Science, Operations Research and Information Systems Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026