Abdul R. Ashraf

1.5k total citations · 1 hit paper
25 papers, 946 citations indexed

About

Abdul R. Ashraf is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Abdul R. Ashraf has authored 25 papers receiving a total of 946 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 15 papers in Marketing and 14 papers in Information Systems and Management. Recurrent topics in Abdul R. Ashraf's work include Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (14 papers) and Consumer Retail Behavior Studies (9 papers). Abdul R. Ashraf is often cited by papers focused on Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (14 papers) and Consumer Retail Behavior Studies (9 papers). Abdul R. Ashraf collaborates with scholars based in Canada, Thailand and United States. Abdul R. Ashraf's co-authors include Narongsak Thongpapanl, Seigyoung Auh, Waqar Nadeem, Vikas Kumar, Viswanath Venkatesh, Gavin Northey, Bülent Mengüç, Stavroula Spyropoulou, Mohammed Abdur Razzaque and Saifeddin Alimamy and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Journal of Product Innovation Management.

In The Last Decade

Abdul R. Ashraf

23 papers receiving 885 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

AI-powered marketing: What, where, and how?

2024 111 citations Vikas Kumar, Abdul R. Ashraf et al. International Journal of Information Management profile →

Peers

Abdul R. Ashraf

SPS

ISM

MARKE

OBHRM

Prasanta Kr Chopdar India

Moutusy Maity India

Bingjia Shao China

Zhenjiao Chen China

Inès Chouk France

Rebeca San José Cabezudo Spain

Chuang‐Chun Liu Taiwan

Xiu-Ming Loh Malaysia

Waqar Nadeem Canada

Guoxin Li China

Prasanta Kr Chopdar India

Abdul R. Ashraf

621 ×1.1

SPS

617 ×1.2

ISM

502 ×1.2

MARKE

164 ×1.0

OBHRM

70 ×0.8

Citations per year, relative to Abdul R. Ashraf Abdul R. Ashraf (= 1×) peers Prasanta Kr Chopdar

Countries citing papers authored by Abdul R. Ashraf

Since Specialization

Citations

This map shows the geographic impact of Abdul R. Ashraf's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Abdul R. Ashraf with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Abdul R. Ashraf more than expected).

Fields of papers citing papers by Abdul R. Ashraf

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Abdul R. Ashraf. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Abdul R. Ashraf. The network helps show where Abdul R. Ashraf may publish in the future.

Co-authorship network of co-authors of Abdul R. Ashraf

This figure shows the co-authorship network connecting the top 25 collaborators of Abdul R. Ashraf. A scholar is included among the top collaborators of Abdul R. Ashraf based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Abdul R. Ashraf. Abdul R. Ashraf is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Thongpapanl, Narongsak, et al.. (2025). How and When Trustworthiness Beliefs Influence Digital Commerce Behavior: A Regulatory Focus Perspective. Journal of Interactive Marketing.

Nadeem, Waqar, et al.. (2025). Impact of AI strategies on climate-change performance: Responsible AI and crisis management perspectives. Technovation. 150. 103390–103390.

Nadeem, Waqar, Abdul R. Ashraf, & Vikas Kumar. (2025). Fostering consumer engagement with sustainability marketing using augmented reality (SMART): A climate change response. Journal of Business Research. 192. 115289–115289. 1 indexed citations

Nadeem, Waqar, et al.. (2025). Understanding consumers’ value co-creation and value co-destruction with augmented reality service marketing. Journal of Services Marketing. 39(3). 218–247. 3 indexed citations

Kumar, Vikas, Abdul R. Ashraf, & Waqar Nadeem. (2024). AI-powered marketing: What, where, and how?. International Journal of Information Management. 77. 102783–102783. 111 indexed citations breakdown →

Nadeem, Waqar, Abdul R. Ashraf, & Shadma Shahid. (2024). What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective. Technological Forecasting and Social Change. 212. 123945–123945. 6 indexed citations

Ashraf, Abdul R., et al.. (2024). Telling (mis)fitting new product stories: The role of consumer orientations, product innovativeness, and message framing on new product evaluations. Journal of Product Innovation Management. 42(3). 557–581. 2 indexed citations

Ashraf, Abdul R., et al.. (2024). How perceived value of augmented reality shopping drives psychological ownership. Internet Research. 35(3). 1213–1251. 4 indexed citations

Nadeem, Waqar, Saifeddin Alimamy, & Abdul R. Ashraf. (2024). Unraveling the factors that influence connectedness and relationship performance with augmented reality apps. Information Technology and People. 38(5). 2097–2141. 5 indexed citations

10.

Wang, Kaiyu, et al.. (2023). Influence of social augmented reality app usage on customer relationships and continuance intention: The role of shared social experience. Journal of Business Research. 166. 114092–114092. 25 indexed citations

11.

Wang, Xinyue, Abdul R. Ashraf, Narongsak Thongpapanl, & Kaiyu Wang. (2022). Perceived deception and online repurchase intention: The moderating effect of product type and consumer regulatory orientation. Journal of Consumer Behaviour. 21(6). 1522–1539. 11 indexed citations

12.

Nadeem, Waqar, Saifeddin Alimamy, & Abdul R. Ashraf. (2022). Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy. Journal of Retailing and Consumer Services. 70. 103150–103150. 25 indexed citations

13.

Gugulothu, Santhosh Kumar, et al.. (2022). Numerical Study on the Thermal Enhancement of Phase Change Material with the Addition of Nanoparticles and Changing the Orientation of the Enclosure. Journal of Nanomaterials. 2022(1). 7 indexed citations

14.

Ashraf, Abdul R., et al.. (2021). Perceived values and motivations influencing m-commerce use: A nine-country comparative study. International Journal of Information Management. 59. 102318–102318. 67 indexed citations

15.

Thongpapanl, Narongsak, et al.. (2018). Differential Effects of Customers’ Regulatory Fit on Trust, Perceived Value, and M-Commerce Use among Developing and Developed Countries. Journal of International Marketing. 26(3). 22–44. 59 indexed citations

16.

Ashraf, Abdul R., Mohammed Abdur Razzaque, & Narongsak Thongpapanl. (2016). The role of customer regulatory orientation and fit in online shopping across cultural contexts. Journal of Business Research. 69(12). 6040–6047. 40 indexed citations

17.

Ashraf, Abdul R., Narongsak Thongpapanl, & Stavroula Spyropoulou. (2016). The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use. Electronic Commerce Research and Applications. 20. 69–86. 53 indexed citations

18.

Ashraf, Abdul R., Narongsak Thongpapanl, Bülent Mengüç, & Gavin Northey. (2016). The Role of M-Commerce Readiness in Emerging and Developed Markets. Journal of International Marketing. 25(2). 25–51. 77 indexed citations

19.

Ashraf, Abdul R. & Narongsak Thongpapanl. (2015). Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process. Journal of Interactive Marketing. 32(1). 13–25. 38 indexed citations

20.

Thongpapanl, Narongsak & Abdul R. Ashraf. (2011). Enhancing Online Performance through Website Content and Personalization. Journal of Computer Information Systems. 52(1). 3–13. 73 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact