Immediate Impact
51 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Works of Young Eun Huh being referenced
Selective Sensitization: Consuming a Food Activates a Goal to Consume Its Complements
2016
Social Defaults: Observed Choices Become Choice Defaults
2014
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Young Eun Huh | 66 | 142 | 167 | 201 | 148 | 24 | 709 | |
| Stephen A. Spiller | 17 | 171 | 197 | 225 | 167 | 29 | 775 | |
| R. Bret Leary | 25 | 124 | 156 | 257 | 183 | 19 | 647 | |
| Romain Cadario | 211 | 158 | 100 | 169 | 61 | 24 | 680 | |
| Irene Scopelliti | 33 | 102 | 171 | 144 | 148 | 25 | 672 | |
| Kaitlin Woolley | 52 | 235 | 252 | 139 | 224 | 37 | 813 | |
| Elizabeth G. Miller | 91 | 100 | 264 | 430 | 132 | 33 | 837 | |
| Himanshu Mishra | 35 | 77 | 193 | 196 | 104 | 34 | 611 | |
| Mary Steffel | 15 | 101 | 235 | 144 | 163 | 23 | 589 | |
| Jordan Etkin | 27 | 281 | 266 | 380 | 167 | 26 | 789 | |
| Xiuping Li | 14 | 137 | 190 | 231 | 226 | 19 | 659 |
All Works
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