Immediate Impact

70 standout
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Citing Papers

Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
2 intermediate papers

Works of Tim Böttger being referenced

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model
2018
Customer Inspiration: Conceptualization, Scale Development, and Validation
2017

Author Peers

Author Last Decade Papers Cites
Tim Böttger 210 69 177 7 312
He Jia 182 63 197 11 294
Ernest Hoffman 114 102 183 8 363
Hui-Yi Lo 180 46 126 12 287
Anca C. Micu 214 36 209 8 324
Jung-Gyo Lee 262 31 243 10 329
Evmorfia Argyriou 159 91 186 5 268
Jun Yan 153 46 175 10 365
Henry A. Laskey 215 57 161 13 309
Claire Allison Stammerjohan 257 44 201 7 356
Todd J. Bacile 183 120 249 12 365

All Works

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Rankless by CCL
2026