Immediate Impact
67 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
2024 Standout
Works of Thomas C. Boyd being referenced
To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands
2009
Athletes as Product Endorsers: The Effect of Gender and Product Relatedness
2004
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Thomas C. Boyd | 204 | 56 | 129 | 209 | 10 | 388 | |
| Colin McDonald | 298 | 37 | 93 | 182 | 10 | 379 | |
| George Brooker | 213 | 44 | 53 | 116 | 10 | 368 | |
| Hae‐Kyong Bang | 214 | 21 | 90 | 139 | 11 | 375 | |
| Drue K. Schuler | 305 | 21 | 103 | 227 | 7 | 427 | |
| Colleen Bee | 183 | 71 | 168 | 232 | 18 | 422 | |
| Federico de Gregorio | 244 | 19 | 56 | 214 | 15 | 373 | |
| Marie J. Lachance | 275 | 68 | 44 | 139 | 8 | 409 | |
| James Pokrywczynski | 257 | 17 | 66 | 233 | 18 | 422 | |
| Hans Mathias Thjømøe | 306 | 31 | 97 | 212 | 8 | 367 | |
| Donald Sciglimpaglia | 264 | 24 | 182 | 100 | 20 | 447 |
All Works
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