Immediate Impact
57 standout
Citing Papers
A Meta-Analysis of Electronic Word-of-Mouth Elasticity
2015 Standout
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
2015 Standout
Works of Terrence V. O′Brien being referenced
Some Empirical Contributions to Buyer Behavior Theory
1974
Stages of Consumer Decision Making
1971
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Terrence V. O′Brien | 289 | 320 | 43 | 170 | 14 | 499 | |
| Kartinah Ayupp | 140 | 206 | 126 | 99 | 14 | 510 | |
| Çiğdem Başfırıncı | 213 | 202 | 34 | 118 | 24 | 451 | |
| Yonghwi Noh | 198 | 190 | 32 | 151 | 16 | 490 | |
| Hsi-Tien Chen | 85 | 255 | 27 | 165 | 17 | 531 | |
| William Jen | 200 | 273 | 72 | 102 | 12 | 461 | |
| Xuan Lorna Wang | 239 | 158 | 34 | 202 | 17 | 447 | |
| Yuhui Gao | 201 | 194 | 44 | 126 | 18 | 480 | |
| Garima Gupta | 191 | 274 | 102 | 116 | 20 | 434 | |
| Bronislaw J. Verhage | 177 | 168 | 26 | 112 | 18 | 414 | |
| Renyong Chi | 273 | 295 | 87 | 145 | 15 | 498 |
All Works
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