Standout Papers

Perceived Risk and Consumer Decision-Making—The Case of Telephone Shopping 1964 2026 1984 2005 561
  1. Perceived Risk and Consumer Decision-Making—The Case of Telephone Shopping (1964)
    Donald F. Cox, Stuart U. Rich Journal of Marketing Research

Immediate Impact

1 from Science/Nature 68 standout
Sub-graph 1 of 22

Citing Papers

Assessing customers perception of online shopping risks: A structural equation modeling–based multigroup analysis
2022 Standout
An Emerging Theory of Avatar Marketing
2021 Standout
28 intermediate papers

Works of Stuart U. Rich being referenced

Social Class and Life Cycle as Predictors of Shopping Behavior
1968
Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping
1964
and 2 more

Author Peers

Author Last Decade Papers Cites
Stuart U. Rich 649 47 422 331 11 1.0k
Robert N. Stone 540 63 506 302 17 1.1k
James W. Taylor 459 65 375 386 20 1.1k
Rebecca Jen-Hui Wang 704 49 739 358 13 1.2k
Maik Eisenbeiß 567 24 675 298 15 980
Yen-Nee Goh 632 39 552 280 22 1.2k
Bharath Rajan 490 43 489 173 14 912
Nada Nasr Bechwati 589 99 445 191 17 922
Michael T. Elliott 635 31 585 280 18 972
Prasanta Kr Chopdar 448 31 570 557 16 959
Gina A. Tran 544 35 880 400 15 1.3k

All Works

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2026