Immediate Impact
60 standout
Citing Papers
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms
2024 Standout
Diversity in the digital age: how consumers respond to diverse virtual influencers
2024 Standout
Works of Steve Dix being referenced
Predictors of Commercial Zapping During Live Prime-Time Television
2017
Consumers' willingness to knowingly purchase counterfeit products
2009
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Steve Dix | 170 | 197 | 35 | 54 | 19 | 297 | |
| Henry A. Laskey | 161 | 215 | 24 | 53 | 13 | 309 | |
| Gary Sinclair | 179 | 134 | 39 | 75 | 21 | 322 | |
| Ronald E. Taylor | 130 | 157 | 20 | 48 | 16 | 293 | |
| Sanjeev Varshney | 184 | 161 | 61 | 31 | 25 | 300 | |
| Robert S. Heiser | 139 | 177 | 23 | 45 | 16 | 283 | |
| C. H. Sandage | 107 | 150 | 33 | 31 | 18 | 223 | |
| Juan Mundel | 193 | 224 | 40 | 20 | 22 | 333 | |
| Ignacio Redondo | 164 | 160 | 35 | 38 | 23 | 305 | |
| Sindy Chapa | 146 | 175 | 28 | 25 | 19 | 259 | |
| Jung-Gyo Lee | 243 | 262 | 45 | 73 | 10 | 329 |
All Works
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