Stephen K. Koernig

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes

Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance

E‐scapes: The electronic physical environment and service tangibility

What if your dentist looked like Tom Cruise? Applying the match‐up hypothesis to a service encounter