Standout Papers
Immediate Impact
69 hit
Citing Papers
Enhancing AIKU Adoption: Insights from the Role of Habit in Behavior Intention
2024 Hit
Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness
2023 Hit
Works of Stephen J. Newell being referenced
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
2000 Hit
Innovativeness and price sensitivity: managerial, theoretical and methodological issues
1997
Author Peers
Peers are selected by citation overlap in the author's most active subfields. citations · hero ref
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Stephen J. Newell | 1.7k | 1.4k | 600 | 533 | 363 | 36 | 2.7k | |
| Stacy Landreth Grau | 1.3k 0.7× | 1.0k 0.7× | 414 0.7× | 615 1.2× | 276 0.8× | 32 | 2.3k | |
| Harold H. Kassarjian | 2.0k 1.2× | 1.1k 0.8× | 628 1.0× | 441 0.8× | 246 0.7× | 49 | 3.6k | |
| Nora J. Rifon | 1.6k 0.9× | 2.1k 1.5× | 331 0.6× | 341 0.6× | 548 1.5× | 32 | 3.2k | |
| Carl Obermiller | 1.7k 1.0× | 1.1k 0.8× | 357 0.6× | 309 0.6× | 266 0.7× | 43 | 2.6k | |
| Chris Pullig | 1.8k 1.1× | 1.5k 1.1× | 889 1.5× | 371 0.7× | 228 0.6× | 34 | 3.2k | |
| Merrie Brucks | 2.1k 1.2× | 1.3k 0.9× | 677 1.1× | 254 0.5× | 369 1.0× | 40 | 3.6k | |
| Silvia Grappi | 1.8k 1.1× | 1.5k 1.1× | 683 1.1× | 671 1.3× | 394 1.1× | 48 | 3.2k | |
| Barbara A. Lafferty | 2.6k 1.5× | 2.1k 1.5× | 1.0k 1.7× | 1.0k 2.0× | 423 1.2× | 22 | 3.8k | |
| Dwane H. Dean | 1.8k 1.0× | 1.2k 0.9× | 777 1.3× | 547 1.0× | 253 0.7× | 29 | 2.7k | |
| Franziska Völckner | 2.0k 1.1× | 1.6k 1.1× | 835 1.4× | 390 0.7× | 479 1.3× | 49 | 3.3k |
All Works
Loading papers...