Immediate Impact

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Citing Papers

Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts
2024 Standout
“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
2023 Standout
1 intermediate paper

Works of Stephan Sonnenburg being referenced

Brand Performances in Social Media
2012

Author Peers

Author Last Decade Papers Cites
Stephan Sonnenburg 19 15 17 183 125 9 262
Brenda S. Sonner 19 4 14 87 89 9 317
Anca C. Micu 44 18 4 209 214 8 324
Agnès Helme-Guizon 20 39 8 193 173 21 314
Frank Mulhern 34 5 5 145 162 9 299
Debora Bettiga 26 20 8 130 170 16 330
Andrea Webb Luangrath 38 62 6 144 162 10 329
Ronald E. Taylor 28 20 3 130 157 16 293
Lukman Aroean 10 7 4 150 106 14 278
Kim Daniloski 19 13 7 135 124 8 289
Sangeeta Trott 12 3 3 183 142 7 332

All Works

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Rankless by CCL
2026