Immediate Impact
1 by Nobel laureates 51 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Human versus virtual influences, a comparative study
2024 Standout
Works of Simone Moran being referenced
Strategic self-presentation on Facebook: Personal motives and audience response to online behavior
2015
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Simone Moran | 323 | 117 | 160 | 29 | 581 | |
| Kevin L. Blankenship | 310 | 102 | 177 | 26 | 685 | |
| Warren Thorngate | 193 | 84 | 129 | 42 | 690 | |
| Michael Yeomans | 240 | 137 | 140 | 21 | 646 | |
| Mary Steffel | 235 | 84 | 163 | 23 | 589 | |
| Gabrielle Adams | 252 | 96 | 246 | 22 | 588 | |
| Mary C. Kern | 230 | 115 | 176 | 22 | 628 | |
| Paul W. Paese | 189 | 108 | 140 | 24 | 688 | |
| Bart de Langhe | 284 | 36 | 93 | 20 | 633 | |
| Szu‐chi Huang | 233 | 48 | 161 | 32 | 604 | |
| Holly A. Schroth | 234 | 95 | 140 | 12 | 571 |
All Works
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