Standout Papers

The impact of virtual, augmented and mixed reality technologies on the customer experience 2018 2026 2020 2023 699
  1. The impact of virtual, augmented and mixed reality technologies on the customer experience (2018)
    Carlos Flavián, Sergio Ibáñez‐Sánchez et al. Journal of Business Research
  2. Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)
    Luis V. Casaló, Carlos Flavián et al. Journal of Business Research
  3. Understanding influencer marketing: The role of congruence between influencers, products and consumers (2021)
    Daniel Belanche, Luis V. Casaló et al. Journal of Business Research
  4. Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement (2020)
    Carlos Flavián, Sergio Ibáñez‐Sánchez et al. Journal of Hospitality Marketing & Management

Immediate Impact

1 from Science/Nature 62 standout
Sub-graph 1 of 18

Citing Papers

Encoding of multi-modal emotional information via personalized skin-integrated wireless facial interface
2024 Standout
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
18 intermediate papers

Works of Sergio Ibáñez‐Sánchez being referenced

Understanding influencer marketing: The role of congruence between influencers, products and consumers
2021 Standout
Influencers on Instagram: Antecedents and consequences of opinion leadership
2018 Standout
and 3 more

Author Peers

Author Last Decade Papers Cites
Sergio Ibáñez‐Sánchez 1888 1169 867 22 3.0k
Carlos Orús 1212 1310 792 36 2.9k
Terry Daugherty 1238 1050 464 22 2.0k
Guda van Noort 2310 1318 386 63 3.2k
Reto Felix 1091 1233 487 45 2.3k
Debbie Keeling 1128 1524 770 64 2.7k
Graeme McLean 1685 1195 433 35 2.7k
Kirk Plangger 1707 952 287 64 3.2k
Jonathan Steuer 1279 627 1613 4 3.3k
Mathew Chylinski 855 1346 742 36 2.2k
M. Claudia tom Dieck 1937 1055 1883 47 4.1k

All Works

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Rankless by CCL
2026