Immediate Impact
2 from Science/Nature 59 standout
Citing Papers
Revenue Generation Through Influencer Marketing
2023 Standout
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
2023 Standout
Works of Sarit Moldovan being referenced
The different roles of product originality and usefulness in generating word-of-mouth
2011
The NPV of bad news
2007
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Sarit Moldovan | 320 | 223 | 127 | 13 | 518 | |
| Christian Schulze | 287 | 224 | 33 | 19 | 499 | |
| Bruce E. Pfeiffer | 375 | 252 | 38 | 11 | 510 | |
| Minhi Hahn | 184 | 335 | 151 | 19 | 601 | |
| Garrett P. Sonnier | 248 | 311 | 69 | 12 | 547 | |
| Shijin Yoo | 259 | 338 | 44 | 21 | 572 | |
| Jens Mattke | 278 | 69 | 44 | 27 | 605 | |
| Jason Ho | 346 | 202 | 16 | 11 | 460 | |
| Julián Villanueva | 279 | 444 | 42 | 16 | 626 | |
| Qiwei Gan | 487 | 176 | 24 | 10 | 614 | |
| Dai Yao | 339 | 252 | 24 | 12 | 468 |
All Works
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