Immediate Impact
2 by Nobel laureates 1 from Science/Nature 64 standout
Citing Papers
Exploiting a cognitive bias promotes cooperation in social dilemma experiments
2018 Standout
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
Works of Philip C. Burger being referenced
Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases
1971
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Philip C. Burger | 200 | 126 | 65 | 89 | 15 | 450 | |
| Neil E. Beckwith | 260 | 73 | 53 | 122 | 15 | 437 | |
| Chike Okechuku | 294 | 167 | 75 | 44 | 12 | 468 | |
| Cynthia Fraser | 195 | 88 | 37 | 76 | 21 | 456 | |
| Philip Stern | 264 | 95 | 23 | 70 | 31 | 472 | |
| Jack Trout | 189 | 108 | 28 | 39 | 18 | 400 | |
| Roberto Friedmann | 232 | 145 | 40 | 65 | 22 | 509 | |
| Richard L Divine | 96 | 62 | 47 | 35 | 17 | 489 | |
| Iris Mohr | 160 | 135 | 59 | 77 | 22 | 475 | |
| W. Wayne Talarzyk | 306 | 129 | 41 | 79 | 29 | 486 | |
| Bronislaw J. Verhage | 177 | 168 | 46 | 34 | 18 | 414 |
All Works
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