Immediate Impact
61 standout
Citing Papers
Social media influencers: An effective marketing approach?
2023 Standout
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
2023 Standout
Works of Paul Berthon being referenced
U-Commerce: Expanding the Universe of Marketing
2002
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Paul Berthon | 101 | 113 | 111 | 182 | 177 | 8 | 434 | |
| Abdulaziz Elwalda | 73 | 48 | 119 | 213 | 156 | 11 | 469 | |
| Hyun Gon Kim | 108 | 94 | 110 | 220 | 125 | 15 | 392 | |
| Nicholas P. Danks | 90 | 120 | 115 | 107 | 91 | 14 | 447 | |
| Ana M. Díaz‐Martín | 89 | 196 | 210 | 192 | 107 | 13 | 480 | |
| Eugenia Y. Huang | 43 | 170 | 142 | 159 | 169 | 21 | 461 | |
| Félix Pascual-Miguel | 34 | 73 | 152 | 270 | 297 | 12 | 508 | |
| Kerry T. Manis | 55 | 37 | 126 | 145 | 162 | 12 | 457 | |
| Mustafa Tepeci | 72 | 283 | 183 | 161 | 33 | 12 | 479 | |
| Mohit Yadav | 92 | 144 | 191 | 223 | 178 | 5 | 392 | |
| Min-Jhih Cheng | 42 | 94 | 86 | 178 | 192 | 9 | 398 |
All Works
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