Immediate Impact
67 standout
Citing Papers
Human versus virtual influences, a comparative study
2024 Standout
Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts
2024 Standout
Works of Pamela E. Grimm being referenced
The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs
2018
Understanding Why Consumers Don't Skip Pre-Roll Video Ads
2017
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Pamela E. Grimm | 302 | 305 | 76 | 78 | 17 | 500 | |
| Joanna Phillips Melancon | 293 | 385 | 161 | 100 | 16 | 534 | |
| Sara Kamal | 328 | 443 | 73 | 129 | 10 | 544 | |
| Violetta Wilk | 219 | 361 | 72 | 70 | 25 | 535 | |
| Claas Christian Germelmann | 307 | 383 | 108 | 72 | 31 | 546 | |
| Bronwyn P. Wood | 168 | 370 | 88 | 78 | 22 | 558 | |
| Kendall Goodrich | 318 | 395 | 69 | 147 | 16 | 572 | |
| Stefan F. Bernritter | 309 | 407 | 89 | 118 | 15 | 559 | |
| Arno J. Rethans | 297 | 236 | 142 | 65 | 13 | 501 | |
| Hsin‐Chen Lin | 190 | 329 | 65 | 81 | 15 | 449 | |
| Robin A. Higie | 344 | 317 | 141 | 64 | 10 | 513 |
All Works
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