Standout Papers

Live streaming commerce from the sellers’ perspective: implications for online... 2018 2026 2020 2023 788
  1. Live streaming commerce from the sellers’ perspective: implications for online relationship marketing (2020)
    Apiradee Wongkitrungrueng, Nassim Dehouche et al. Journal of Marketing Management
  2. The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)
    Apiradee Wongkitrungrueng, Nuttapol Assarut Journal of Business Research

Immediate Impact

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Citing Papers

Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN
2025 Standout
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout

Works of Nuttapol Assarut being referenced

The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing
2022
The role of live streaming in building consumer trust and engagement with social commerce sellers
2018 Standout

Author Peers

Author Last Decade Papers Cites
Nuttapol Assarut 770 870 308 537 19 1.2k
Apiradee Wongkitrungrueng 789 870 300 533 14 1.2k
Ilyoo Barry Hong 705 1031 381 704 21 1.5k
Rishika Rishika 605 1034 205 401 12 1.3k
Colleen M. Harmeling 862 920 531 338 17 1.4k
Patrali Chatterjee 724 662 228 337 28 1.2k
Lara Lobschat 597 893 300 362 10 1.2k
Nikoletta‐Theofania Siamagka 620 1036 233 477 19 1.4k
Yuping Liu 830 624 676 404 27 1.5k
Ram Bezawada 760 897 220 341 17 1.4k
Ainsworth Anthony Bailey 728 770 240 448 31 1.4k

All Works

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2026