Immediate Impact
68 standout
Citing Papers
Human versus virtual influences, a comparative study
2024 Standout
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
Works of Neil Barnard being referenced
Differentiation or Salience
1997
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Neil Barnard | 333 | 144 | 35 | 110 | 10 | 431 | |
| Ruth Ann Smith | 192 | 116 | 25 | 76 | 14 | 390 | |
| Chike Okechuku | 294 | 122 | 44 | 167 | 12 | 468 | |
| Roger Mason | 331 | 188 | 70 | 89 | 18 | 512 | |
| Richard W. Easley | 147 | 119 | 21 | 101 | 9 | 410 | |
| John J. Wheatley | 336 | 96 | 42 | 81 | 26 | 468 | |
| Franck Renand | 258 | 132 | 16 | 104 | 5 | 415 | |
| Kyeongheui Kim | 299 | 204 | 14 | 99 | 7 | 395 | |
| Daniel C. Smith | 306 | 169 | 16 | 122 | 6 | 377 | |
| Linda F. Jamieson | 189 | 92 | 58 | 101 | 8 | 444 | |
| Douglas Bryson | 275 | 239 | 38 | 69 | 22 | 456 |
All Works
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