Immediate Impact

34 standout
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Citing Papers

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku
2024 Standout
1 intermediate paper

Works of Muhammad Sufyan being referenced

Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms
2022

Author Peers

Author Last Decade Papers Cites
Muhammad Sufyan 76 21 8 91 73 27 426
Chen‐Ya Wang 43 5 14 110 156 30 499
Dong Wu 29 18 10 40 69 64 466
Faridah Hassan 18 162 58 246 26 485
Jing Zhang 25 4 1 176 211 26 466
Yu-Kai Lin 29 14 2 23 41 25 408
Anjali Bansal 129 29 2 23 53 29 464
Mengjia Wu 48 3 2 12 43 25 495
Yin Yang 49 5 13 21 67 31 433
Irfan Rizvi 43 9 2 21 37 20 414
Boluwaji Akinnuwesi 19 5 2 19 51 32 448

All Works

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Rankless by CCL
2026