Standout Papers

Understanding influencer marketing: The role of congruence between influencers, products and consumers 2021 2026 2022 2024279
  1. Understanding influencer marketing: The role of congruence between influencers, products and consumers (2021)
    Daniel Belanche, Luis V. Casaló et al. Journal of Business Research
  2. Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience (2022)
    Sergio Barta, Daniel Belanche et al. Journal of Retailing and Consumer Services
  3. Attitudes toward service robots: analyses of explicit and implicit attitudes based on anthropomorphism and construal level theory (2021)
    Daniel Belanche, Marta Flavián et al. International Journal of Contemporary Hospitality Management
  4. Human versus virtual influences, a comparative study (2024)
    Daniel Belanche, Luis V. Casaló et al. Journal of Business Research

Immediate Impact

57 standout
Sub-graph 1 of 21

Citing Papers

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
2024 Standout
7 intermediate papers

Works of Marta Flavián being referenced

Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
2022 Standout
Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer
2021
and 2 more

Author Peers

Author Last Decade Papers Cites
Marta Flavián 747 472 260 11 998
Lauren Grewal 849 522 262 12 1.3k
Anna Makrides 586 346 158 6 1.2k
Chung‐Wha Ki 949 760 253 23 1.3k
Gil Appel 670 321 215 13 969
Jhih-Syuan Lin 686 348 213 22 860
Alfredo Pérez-Rueda 501 379 292 13 860
Sang Jin Kim 693 679 242 25 1.2k
Irina V. Kozlenkova 533 473 194 12 996
Francisco Villarroel Ordenes 666 553 153 16 1.1k
Yuping Liu–Thompkins 890 730 259 23 1.4k

All Works

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Rankless by CCL
2026