Standout Papers
Immediate Impact
61 standout
Citing Papers
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
Artificial intelligence and consumer behavior: From predictive to generative AI
2024 Standout
Works of Mark Mulder being referenced
Transformative service research: An agenda for the future
2012 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Mark Mulder | 278 | 541 | 278 | 10 | 794 | |
| Mario Giraldo | 260 | 576 | 304 | 9 | 848 | |
| Jörg Finsterwalder | 329 | 621 | 370 | 32 | 894 | |
| Suellen J. Hogan | 181 | 347 | 344 | 6 | 964 | |
| Trong Tuan Luu | 172 | 463 | 428 | 23 | 926 | |
| Sue Peattie | 274 | 549 | 124 | 19 | 852 | |
| Ahmed Shahriar Ferdous | 297 | 378 | 209 | 32 | 836 | |
| Cheryl Leo | 261 | 380 | 272 | 27 | 736 | |
| Per Echeverri | 363 | 723 | 519 | 16 | 914 | |
| Natalie Ross Adkins | 223 | 322 | 108 | 19 | 656 | |
| Denise Linda Parris | 231 | 149 | 391 | 17 | 890 |
All Works
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