Immediate Impact
69 standout
Citing Papers
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
Works of Mark Ligas being referenced
The moderating roles of shopper experience and store type on the relationship between perceived merchandise value and willingness to pay a higher price
2012
The Process of Negotiating Brand Meaning: a Symbolic Interactionist Perspective
1999
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Mark Ligas | 371 | 240 | 50 | 183 | 13 | 487 | |
| Vanessa P. Jackson | 339 | 147 | 49 | 149 | 13 | 467 | |
| Rama Yelkur | 351 | 142 | 56 | 243 | 22 | 513 | |
| E. Deanne Brocato | 364 | 302 | 22 | 266 | 12 | 557 | |
| Jeffrey J. Stoltman | 317 | 125 | 65 | 188 | 24 | 496 | |
| Ursula Scholl‐Grissemann | 246 | 195 | 36 | 258 | 24 | 487 | |
| Hamin Hamin | 304 | 204 | 77 | 228 | 19 | 547 | |
| Suzanne C. Makarem | 203 | 149 | 52 | 171 | 19 | 518 | |
| James J. Zboja | 345 | 278 | 55 | 273 | 19 | 558 | |
| Brian R. Kinard | 259 | 187 | 23 | 194 | 19 | 438 | |
| Robin A. Higie | 344 | 141 | 27 | 317 | 10 | 513 |
All Works
Loading papers...