Standout Papers

Antecedents and outcomes of digital influencer endorsement: An exploratory study 2019 2026 2021 2023 221
  1. Antecedents and outcomes of digital influencer endorsement: An exploratory study (2019)
    Pedro Torres, Mário Augusto et al. Psychology and Marketing

Immediate Impact

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Citing Papers

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Works of Mário Augusto being referenced

Antecedents and outcomes of digital influencer endorsement: An exploratory study
2019 Standout
Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces
2007

Author Peers

Author Last Decade Papers Cites
Mário Augusto 149 377 553 707 632 67 1.7k
François A. Carrillat 122 493 681 741 940 49 1.9k
Roger Bennett 88 575 726 696 586 58 1.9k
Douglas West 88 432 343 771 697 65 1.8k
Davoud Nikbin 125 388 595 678 606 79 1.9k
Jalal Rajeh Hanaysha 244 585 611 474 581 91 1.9k
Cälin Gurǎu 124 514 411 542 555 92 1.8k
David Jobber 125 683 590 605 941 69 2.2k
Doren Chadee 161 775 723 563 548 82 2.1k
Ovidiu Ioan Moisescu 71 467 374 554 590 43 1.7k
William M. Pride 136 622 532 440 632 39 1.7k

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2026