Immediate Impact
1 from Science/Nature 30 standout
Citing Papers
Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context
2024 Standout
Digital transformation: A multidisciplinary perspective and future research agenda
2024 Standout
Works of Mackenzie E. Hannum being referenced
Using immersive technologies to explore the effects of congruent and incongruent contextual cues on context recall, product evaluation time, and preference and liking during consumer hedonic testing
2018
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Mackenzie E. Hannum | 299 | 176 | 123 | 17 | 378 | |
| Barry Smith | 207 | 126 | 100 | 12 | 363 | |
| Elbrich M. Postma | 277 | 198 | 149 | 23 | 363 | |
| Lenka Martinec Nováková | 302 | 162 | 165 | 31 | 438 | |
| Naomi Gotow | 255 | 140 | 224 | 35 | 344 | |
| Jan Vodička | 248 | 123 | 154 | 25 | 365 | |
| Ernest Dzendolet | 127 | 85 | 151 | 29 | 395 | |
| Mandy Scheibe | 283 | 179 | 139 | 18 | 391 | |
| Tsuyoshi Horio | 79 | 59 | 93 | 22 | 381 | |
| Stephanie Juran | 172 | 128 | 49 | 19 | 436 | |
| Barbara Vad Andersen | 94 | 29 | 123 | 28 | 424 |
All Works
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