Standout Papers

Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive m... 2020 2026 2022 2024345
  1. Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)
    Chung‐Wha Ki, Leslie Cuevas et al. Journal of Retailing and Consumer Services

Immediate Impact

88 standout
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Citing Papers

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
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The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
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5 intermediate papers

Works of Leslie Cuevas being referenced

Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
2020 Standout

Author Peers

Author Last Decade Papers Cites
Leslie Cuevas 338 192 51 94 7 403
Guoquan Ye 308 185 47 84 13 448
Min Xiao 344 145 48 81 12 401
Sema Misci Kip 315 129 52 80 7 387
Susanna Lee 293 172 44 60 18 389
Eun Sook Kwon 262 176 22 78 12 347
Courtney Carpenter Childers 334 203 95 52 16 451
Chang‐Hoan Cho 285 223 61 98 16 427
Joonghwa Lee 312 183 24 95 17 388
Antonia Erz 278 137 30 56 14 356
Nicole Cunningham 242 125 38 158 12 382

All Works

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2026