Immediate Impact
68 standout
Citing Papers
Influencer Marketing Effectiveness
2022 Standout
Personalization in personalized marketing: Trends and ways forward
2022 Standout
Works of Kim McKeage being referenced
It's Just a Joke
2010
Relationship marketing effectiveness: The role of involvement
1998
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Kim McKeage | 471 | 193 | 147 | 17 | 707 | |
| William D. Diamond | 429 | 358 | 117 | 23 | 790 | |
| Robert D. Jewell | 424 | 299 | 133 | 41 | 679 | |
| Robert H. Bosselman | 338 | 324 | 327 | 36 | 780 | |
| Amy B. Henley | 111 | 183 | 259 | 16 | 591 | |
| Karen H. Hyllegard | 479 | 197 | 123 | 32 | 718 | |
| Kay M. Palan | 519 | 325 | 205 | 23 | 789 | |
| Natalie Ross Adkins | 322 | 223 | 108 | 19 | 656 | |
| Karin Braunsberger | 330 | 284 | 157 | 22 | 773 | |
| Barbara Ross Wooldridge | 364 | 385 | 197 | 25 | 843 | |
| Charles M. Schaninger | 361 | 254 | 127 | 31 | 789 |
All Works
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