Immediate Impact
77 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Human versus virtual influences, a comparative study
2024 Standout
Works of Kenneth Henderson being referenced
Opinion leadership in a computer-mediated environment
2005
The effects of pleasure and arousal on recall of advertisements during the Super Bowl
2001
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Kenneth Henderson | 177 | 214 | 45 | 49 | 7 | 351 | |
| Claire Allison Stammerjohan | 257 | 201 | 60 | 26 | 7 | 356 | |
| Kak Yoon | 161 | 208 | 58 | 81 | 17 | 367 | |
| Shuya Pan | 53 | 211 | 29 | 37 | 15 | 407 | |
| Min Xiao | 145 | 344 | 15 | 48 | 12 | 401 | |
| Nicole Verrochi | 125 | 196 | 90 | 15 | 3 | 370 | |
| Salil Talpade | 249 | 185 | 36 | 15 | 7 | 358 | |
| Farid Tarrahi | 227 | 225 | 26 | 29 | 8 | 362 | |
| Anca C. Micu | 214 | 209 | 29 | 22 | 8 | 324 | |
| Khisu Beom | 28 | 181 | 93 | 37 | 4 | 380 | |
| Marius Johnen | 203 | 295 | 33 | 69 | 12 | 391 |
All Works
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