Immediate Impact
3 from Science/Nature 62 standout
Citing Papers
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
2023 Standout
Revenue Generation Through Influencer Marketing
2023 Standout
Works of Kenneth G. DeBono being referenced
The Influence of Source Physical Attractiveness on Advertising Effectiveness: A Functional Perspective1
1990
Source expertise, source attractiveness, and the processing of persuasive information: A functional approach.
1988
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Kenneth G. DeBono | 678 | 528 | 372 | 32 | 1.3k | |
| Marieke L. Fransen | 708 | 599 | 269 | 48 | 1.3k | |
| Yu‐Kang Lee | 832 | 324 | 227 | 27 | 1.3k | |
| Yuwei Jiang | 512 | 705 | 577 | 66 | 1.5k | |
| Anat Keinan | 673 | 869 | 419 | 25 | 1.5k | |
| Patrick Vargas | 665 | 389 | 369 | 37 | 1.2k | |
| Rhiannon MacDonnell Mesler | 558 | 542 | 390 | 26 | 1.4k | |
| Shailendra Pratap Jain | 709 | 812 | 261 | 52 | 1.5k | |
| David Dubois | 841 | 461 | 512 | 22 | 1.4k | |
| Echo Wen Wan | 481 | 529 | 529 | 24 | 1.3k | |
| Leila T. Worth | 803 | 280 | 647 | 21 | 1.5k |
All Works
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