Standout Papers

Importance-Performance Analysis 1977 2026 1993 2009 2.2k
  1. Importance-Performance Analysis (1977)
    John A. Martilla, John C. James Journal of Marketing
  2. Importance-Performance Analysis (1977)
    John A. Martilla et al. Journal of Marketing

Immediate Impact

67 standout
Sub-graph 1 of 21

Citing Papers

Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA)
2024 Standout
Assessing coupling interactions in a safe and just operating space for regional sustainability
2023 Standout
17 intermediate papers

Works of John A. Martilla being referenced

Importance-Performance Analysis
1977 Standout
Importance-Performance Analysis
1977 Standout

Author Peers

Author Last Decade Papers Cites
John A. Martilla 282 759 9 1247 984 8 3.4k
Daire Hooper 181 637 81 852 1415 8 6.6k
İlker Etikan 237 532 97 471 1328 15 5.9k
Barbara Everitt Bryant 256 2108 6 2696 1157 11 3.9k
Carl E. Ferguson 293 959 17 951 769 15 3.2k
Chih-Ping Chou 212 530 49 991 1182 26 5.4k
Hannah Snyder 394 1247 42 745 1148 24 5.6k
B. Joseph Pine 285 1485 38 848 1284 23 3.5k
Birgit Renzl 148 486 2 1109 757 37 2.5k
Carlo di Lauro 511 1020 16 1050 1167 23 4.4k
Joseph Coughlan 242 885 90 999 1542 31 7.3k

All Works

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2026