Immediate Impact
1 by Nobel laureates 1 from Science/Nature 57 standout
Citing Papers
Misinformation: susceptibility, spread, and interventions to immunize the public
2022 Standout
How smartphone advertising influences consumers' purchase intention
2018 Standout
Works of James E. Haefner being referenced
Public Attitudes Toward Advertising: More Favorable Than You Might Think
1998
The perception of deception in television advertising, an exploratory investigation
1972
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| James E. Haefner | 340 | 391 | 59 | 139 | 22 | 642 | |
| Angeline Close Scheinbaum | 448 | 403 | 44 | 108 | 31 | 631 | |
| Julie Tinson | 315 | 306 | 81 | 77 | 40 | 649 | |
| Aysen Bakir | 298 | 219 | 99 | 90 | 29 | 587 | |
| Sigal Tifferet | 253 | 374 | 84 | 66 | 26 | 714 | |
| Richard Tansey | 181 | 198 | 61 | 178 | 23 | 635 | |
| Claas Christian Germelmann | 307 | 383 | 53 | 72 | 31 | 546 | |
| Kelly Cowart | 332 | 357 | 56 | 202 | 15 | 622 | |
| Stephen K. Koernig | 230 | 232 | 63 | 88 | 10 | 550 | |
| Neil Granitz | 145 | 221 | 88 | 165 | 18 | 679 | |
| Robert Harrison | 242 | 224 | 70 | 36 | 26 | 725 |
All Works
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