Immediate Impact
67 standout
Citing Papers
Evaluating the efficiency of green innovation and marketing strategies for long-term sustainability in the context of Environmental labeling
2024 Standout
Green process innovation, green product innovation, and corporate financial performance: A content analysis method
2019 Standout
Works of Jacques Picard being referenced
Standardization in international marketing: Is Ted Levitt in fact right?
1986
The effects of price and message-sidedness on confidence in product and advertisement with personal involvement as a mediator variable
1985
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Jacques Picard | 150 | 69 | 14 | 149 | 13 | 313 | |
| Bora Kim | 161 | 53 | 3 | 141 | 24 | 292 | |
| Cheryl Rivers | 247 | 76 | 7 | 123 | 18 | 356 | |
| Jieqiong Ma | 105 | 73 | 4 | 121 | 16 | 286 | |
| Jonathan S. Swift | 179 | 99 | 41 | 71 | 13 | 366 | |
| T. S. Chan | 73 | 131 | 16 | 217 | 18 | 358 | |
| Trina Larsen | 179 | 42 | 56 | 80 | 16 | 300 | |
| Raimar Richers | 83 | 55 | 19 | 124 | 22 | 274 | |
| Kyung‐Il Ghymn | 98 | 42 | 35 | 118 | 10 | 304 | |
| William A. Mindak | 81 | 135 | 7 | 145 | 15 | 349 | |
| Timothy S. Mescon | 125 | 109 | 4 | 58 | 13 | 284 |
All Works
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