Standout Papers

Brand Loyalty: Measurement and Management 1973 2026 1990 2008 981
  1. Brand Loyalty: Measurement and Management (1978)
    Jacob Jacoby, Robert W. Chestnut Medical Entomology and Zoology
  2. Brand Loyalty Vs. Repeat Purchasing Behavior (1973)
    Jacob Jacoby et al. Journal of Marketing Research
  3. Brand Loyalty: Measurement and Management (1978)
    Eric Berkowitz, Jacob Jacoby et al. Journal of Marketing Research
  4. Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior (2002)
    Jacob Jacoby Journal of Consumer Psychology
  5. Brand Choice Behavior as a Function of Information Load (1974)
    Jacob Jacoby et al. Journal of Marketing Research
  6. Price, brand name, and product composition characteristics as determinants of perceived quality. (1971)
    Jacob Jacoby, Jerry C. Olson et al. Journal of Applied Psychology

Immediate Impact

1 by Nobel laureates 7 from Science/Nature 133 standout
Sub-graph 1 of 15

Citing Papers

Shifting attention to accuracy can reduce misinformation online
2021 StandoutNature
A new criterion for assessing discriminant validity in variance-based structural equation modeling
2014 Standout
8 intermediate papers

Works of Jacob Jacoby being referenced

Consumer Research: How valid and useful are all our consumer behavior research findings?
1978
Consumer Research: A State of the Art Review
1978
and 1 more

Author Peers

Author Last Decade Papers Cites
Jacob Jacoby 6667 3850 372 3985 111 11.5k
Joseph W. Alba 7850 4444 984 2427 76 12.4k
Wayne D. Hoyer 8562 5105 537 4676 112 13.9k
J. Jeffrey Inman 6486 2570 291 2185 101 8.9k
Utpal M. Dholakia 4771 5224 184 2328 113 9.4k
Elizabeth C. Hirschman 10984 7539 923 4482 144 19.0k
Deborah J. MacInnis 7441 5456 766 3291 96 11.5k
Barbara E. Kahn 5693 2239 596 1762 94 9.0k
Hans Baumgartner 5025 4234 933 3319 99 12.8k
Robert A. Peterson 5018 4462 590 4733 159 15.6k
William O. Bearden 9200 6145 524 5512 143 17.1k

All Works

Loading papers...

Rankless by CCL
2026