Immediate Impact

54 standout
Sub-graph 1 of 24

Citing Papers

Artificial intelligence and consumer behavior: From predictive to generative AI
2024 Standout
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
2 intermediate papers

Works of Hira Cho being referenced

Social network online communities: information sources for apparel shopping
2012
Acceptance of online customization for apparel shopping
2009

Author Peers

Author Last Decade Papers Cites
Hira Cho 207 115 149 8 298
Tim Böttger 210 69 177 7 312
Delia Vazquez 188 37 148 14 325
Alexandra Krallman 171 122 189 8 319
He Jia 182 63 197 11 294
Tammy Neal Crutchfield 144 152 122 14 285
Kenneth E. Crocker 245 90 164 13 327
Sara Hanson 139 64 179 14 253
Abas Mirzaei 194 64 156 11 274
Allyn White 162 118 149 9 309
Katharine Howie 167 72 146 6 304

All Works

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Rankless by CCL
2026