Standout Papers
Immediate Impact
63 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Virtually human: anthropomorphism in virtual influencer marketing
2024 Standout
Works of Guoquan Ye being referenced
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
2021 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Guoquan Ye | 308 | 185 | 84 | 13 | 448 | |
| Ruoxu Wang | 249 | 138 | 35 | 28 | 420 | |
| Susanna Lee | 293 | 172 | 60 | 18 | 389 | |
| Mengtian Jiang | 242 | 110 | 77 | 21 | 417 | |
| Carolyn Wilson‐Nash | 221 | 106 | 28 | 14 | 487 | |
| Min Xiao | 344 | 145 | 81 | 12 | 401 | |
| Zuoming Wang | 272 | 36 | 52 | 11 | 472 | |
| Chang‐Hoan Cho | 285 | 223 | 98 | 16 | 427 | |
| Leslie Cuevas | 338 | 192 | 94 | 7 | 403 | |
| Hamida Skandrani | 306 | 193 | 100 | 11 | 424 | |
| Joonghwa Lee | 312 | 183 | 95 | 17 | 388 |
All Works
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