Standout Papers
Immediate Impact
61 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
AI for science: Predicting infectious diseases
2024 Standout
Works of Gil Appel being referenced
The future of social media in marketing
2019 Standout
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Gil Appel | 321 | 58 | 670 | 215 | 13 | 969 | |
| Vikram Kumar | 379 | 56 | 635 | 306 | 10 | 1.0k | |
| Brad McKenna | 220 | 54 | 665 | 251 | 31 | 1.1k | |
| Zoey Chen | 370 | 30 | 604 | 133 | 14 | 773 | |
| Dezhi Yin | 269 | 31 | 580 | 168 | 23 | 857 | |
| Vijay Viswanathan | 330 | 48 | 460 | 163 | 26 | 761 | |
| Hyunmi Baek | 270 | 32 | 609 | 245 | 31 | 751 | |
| Jameson L. Hayes | 366 | 55 | 624 | 159 | 31 | 900 | |
| Shyam Gopinath | 631 | 59 | 834 | 156 | 12 | 1.1k | |
| Alexander Bleier | 638 | 99 | 788 | 324 | 14 | 1.1k | |
| Liqiang Huang | 372 | 56 | 672 | 319 | 31 | 972 |
All Works
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