Immediate Impact
1 by Nobel laureates 63 standout
Citing Papers
Artificial intelligence and consumer behavior: From predictive to generative AI
2024 Standout
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
Works of Geoff Lancaster being referenced
Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective
2021
Social media brand perceptions of millennials
2018
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Geoff Lancaster | 393 | 357 | 363 | 53 | 934 | |
| Roberto Mora Cortez | 321 | 370 | 290 | 27 | 876 | |
| J. Ruiz-Alba | 330 | 317 | 280 | 46 | 1.0k | |
| Scott B. Friend | 356 | 258 | 540 | 43 | 1.0k | |
| Harri Terho | 480 | 316 | 515 | 30 | 919 | |
| Avinash Malshe | 439 | 346 | 588 | 36 | 1.1k | |
| Thomas Anning‐Dorson | 293 | 364 | 257 | 42 | 1.1k | |
| Barbara Čater | 358 | 305 | 494 | 26 | 908 | |
| Yolanda Polo‐Redondo | 360 | 295 | 285 | 36 | 961 | |
| Fabio Cassia | 493 | 484 | 259 | 75 | 1.2k | |
| Babu John Mariadoss | 478 | 278 | 356 | 30 | 1.1k |
All Works
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