Standout Papers
- Determining the Characteristics of the Socially Conscious Consumer (1975)
- The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)
- Organizational Culture and Marketing: Defining the Research Agenda (1989)
- A General Model for Understanding Organizational Buying Behavior (1972)
- The rediscovery of the marketing concept (1988)
- The Changing Role of Marketing in the Corporation (1992)
- Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)
- Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)
- Organizational Culture and Marketing: Defining the Research Agenda (1989)
- The Changing Role of Marketing in the Corporation (1992)
Immediate Impact
195 standout
Citing Papers
Understanding Customer Experience Throughout the Customer Journey
2016 Standout
A Framework for Conceptual Contributions in Marketing
2011 Standout
Works of Frederick E. Webster being referenced
A Perspective on the Evolution of Marketing Management
2005
The Changing Role of Marketing in the Corporation
1992 Standout
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Frederick E. Webster | 5791 | 1805 | 6565 | 6827 | 79 | 13.9k | |
| Rohit Deshpandé | 6774 | 1560 | 9048 | 7013 | 72 | 17.7k | |
| Rajendra K. Srivastava | 5448 | 1079 | 3964 | 5179 | 110 | 12.0k | |
| Sara L. Rynes | 3130 | 1206 | 6514 | 5946 | 104 | 14.7k | |
| Christian Homburg | 7955 | 1298 | 8497 | 5970 | 208 | 16.8k | |
| George S. Day | 5291 | 2741 | 5996 | 10399 | 145 | 18.0k | |
| Neil A. Morgan | 3132 | 1339 | 3165 | 6105 | 95 | 10.2k | |
| C. K. Prahalad | 5900 | 3210 | 4836 | 9972 | 57 | 20.5k | |
| P. Rajan Varadarajan | 3433 | 1131 | 3137 | 5757 | 82 | 10.2k | |
| David E. Bowen | 3627 | 823 | 8176 | 3354 | 72 | 13.0k | |
| Nirmalya Kumar | 3499 | 506 | 6270 | 4889 | 58 | 10.9k |
All Works
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